REMINDER: The ESD Alliance continues its Digital Marketing Workshop Series with a focus on the three key ingredients to master digital-driven marketing and sales –– Agility, Training and Collaboration –– Wednesday, October 3, at SEMI in Milpitas, Calif.

It features Digital Marketing Experts OneSpin’s Nicolas Athanasopoulos and Breker’s Dave Kelf who return to offer part two of their popular workshop series on best marketing practices for an effective social media strategy.

Dave

Nicolas

Nicolas, born into the generation of digital natives and keen to keep his finger on the pulse of change with state-of-the-art marketing technology, posted a piece today on LinkedIn outlining the basis for this follow-on workshop. He explains that feedback from the first Digital Marketing Workshop about implementing digital marketing helped him identify key elements required to establish a foundation for digital-driven marketing and sales.

Attendees will learn how modern, digital marketing campaigns are planned and deployed in an agile manner. Nicolas and Dave, a well-known and respected EDA marketing executive, will provide a comprehensive overview of available resources and educational platforms that leverage self-paced learning to acquire a digital skillset. What may be most valuable are their “tips” that will cover methods to aggregate advantages of disruptive marketing techniques with traditional sales.

The LinkedIn post by Nicolas, OneSpin’s head of digital strategy, can be found at: https://bit.ly/2xwPkAB

Join us for a not-to-be-missed evening Wednesday, October 3, from 6 p.m. until 8:30 p.m. at SEMI located at 673 South Milpitas Blvd. in Milpitas! It will include dinner and plenty of time for networking with Dave and Nicolas. Doors will be open if you want to arrive early to beat the Silicon Valley traffic. SEMI has comfortable seating areas and readily available WiFi. We’ll have refreshments chilling on ice!

Registration information can be found at: https://bit.ly/2LLg4S9

As always, I welcome your questions or comments. I can be reached at bob@esd-alliance.org

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It didn’t take much coaxing to convince OneSpin’s Nicolas Athanasopoulos and Dave Kelf from Breker to offer part two of their Digital Marketing Workshop series on best marketing practices for an effective social media strategy. They will be back Wednesday, October 3, with Digital Marketing Workshop 2.0, “Agility, Training and Collaboration ––The three key ingredients to master digital-driven marketing and sales.”

Nicolas

Dave

This time around, CEOs, marketing executives, content creators or others interested in improving their company’s content marketing strategy will learn how three organizational shifts must happen for effective digitally driven marketing and sales.

1. Agility –– Applying an agile mindset to marketing
2. Training –– Learning about the newest digital marketing tools
3. Collaboration –– Putting the pieces together

Section #1 will focus on the shift from traditional to digital marketing. According to Nicolas, digital marketing requires agility. He advises starting small, then analyzing and optimize the results. Then, repeat the process.

The traceability of all digital channels offers opportunities to evaluate the ROI for every budget dollar spent and requires a critical shift toward an agile mindset for marketing operations. Choosing the right tool, setting up a sophisticated analytics funnel and starting with small samples that can be dynamically adjusted are the ways to deploy a digital campaign, advises Nicolas.

Training will be covered in the next section. It will include an overview of the best tool stack to start digital marketing with a focus on training, the educational process for shifting to “digital” and how to master it through self-paced training.

Keeping up with the disruptive digital environment can be challenging but necessary to ensure a marketing plan fits today’s needs. Nicolas will provide information about free tools that provide help with the application and insights into the latest marketing techniques.
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