What’s this about an “alley” on the DAC floor this year? It’s true –– the Design Infrastructure Alley –– is for exhibitors and presenters to highlight the information technology infrastructure, a fundamental element that allows the creation and design of complex electronic systems and components. 

We all hear about the achievements of chip design groups. They wouldn’t be able to work their magic, though, without an army of professionals that make sure that the design environment is optimized for fast turnaround and up and running 24×7. The “army” is made up of IT and design specialists who apply and manage sophisticated hardware and software to keep computing bandwidth, availability, licensing, security and storage in good working order. Without this group and their powerful tools that allow complex systems to be created and designed, new innovation would never happen.

The Design Infrastructure Alley is the brainchild of Derek Magill, senior manager of IT at Qualcomm, and the ESD Alliance’s Paul Cohen and me. Derek also is chair of CELUG (Centralized Enterprise License User’s Group) that provides enterprise user input to the ESD Alliance’s license management committee. Together with DAC, we invite companies that are part of this vital and expanding area of electronic product design to participate and exhibit in the Design Infrastructure Alley.

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Anyone who joins us for the Phil Kaufman Award ceremony and dinner knows attendees are the “who’s who” of the electronic system design ecosystem and this year’s evening will be no different. Come to “see and be seen” at The GlassHouse in San Jose, Calif., Thursday, February 8, for the Phil Kaufman Award ceremony and dinner. We will honor Dr. Rob A. Rutenbar, senior vice chancellor for Research at the University of Pittsburgh, the recipient of the 2017 Phil Kaufman Award for Distinguished Contributions to Electronic System Design.

If you attend, you’ll rub shoulders with executives from Arm, Cadence, Mentor, a Siemens Business, PDF Solutions, Synopsys and ACM SigDA who are sponsoring the evening presented by the ESD Alliance and the IEEE Council on EDA (CEDA). Attendance is open to member companies at a substantial discount. Of course, you don’t need to be a member to attend. Registration is open and information can be found at: http://bit.ly/2mt9XId

Everyone attending the dinner will help us celebrate the positive news coming from our most recent Market Statistics Service (MSS) report. As just noted in our Q3 2017 MSS report, industry revenue was up 8 percent over Q3 2016. Another positive sign –– employment in the system design ecosystem is up almost 10% when compared to Q3 2016.

The MSS newsletter can be found at: https://goo.gl/qd5bvF. Naturally, the complete quarterly MSS report has much more information, containing detailed revenue data broken out by both categories and geographic regions. The report is available to member companies of the ESD Alliance, another excellent reason to join.

About Dr. Rob Rutenbar

Rob Rutenbar’s contributions are significant and include founding multiple startups, including Neolinear, an analog tool company now part of Cadence. As an academic researcher at CMU, he pioneered a range of models, algorithms and tools for analog IC designs. During his tenure at the University of Illinois, he reworked his long-running CMU course, “VLSI CAD: Logic to Layout,” into the first Massive, Open, Online Course (MOOC) on EDA, providing training to thousands of engineers.

He’s a credit to the industry and is well deserving of the Phil Kaufman Award. Please join us in feting Dr. Rob Rutenbar. Everyone at the ESD Alliance and IEEE CEDA looks forward to seeing you February 8. Registration is open until Friday, January 26. Details are available at: http://bit.ly/2mt9XId

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The ESD Alliance events calendar kicks-off 2018 with a special evening honoring Dr. Rob A. Rutenbar, senior vice chancellor for Research at the University of Pittsburgh. Dr. Rutenbar is the recipient of the 2017 Phil Kaufman Award for Distinguished Contributions to Electronic System Design.

Dr. Rob A. Rutenbar, senior vice chancellor for Research at the University of Pittsburgh, is the recipient of the 2017 Phil Kaufman Award for Distinguished Contributions to Electronic System Design

The beautiful GlassHouse serves as the location in downtown San Jose, Calif., for the Phil Kaufman Award ceremony and dinner Thursday, February 8, beginning at 6:30 p.m. We hope you will be able to join the ESD Alliance and the IEEE Council on EDA (CEDA) in celebrating Dr. Rutenbar’s many achievements. Registration opened today and can be found at: http://bit.ly/2mt9XId Please register now!

Dr. Rutenbar is a popular, versatile and entrepreneurial member of our community with contributions ranging from algorithms and tools for analog and mixed-signal designs to founding multiple startups, including Neolinear, a successful analog tool company. As an academic researcher at CMU, he pioneered a range of models, algorithms and tools for analog IC designs. During his tenure at the University of Illinois, he reworked his long-running CMU course, “VLSI CAD: Logic to Layout,” into the first Massive, Open, Online Course (MOOC) on EDA, providing training to thousands of engineers.

Special thanks to Arm, Cadence, Mentor, a Siemens Business, Synopsys and ACM SigDA for sponsoring the evening. We have a few more sponsorships available. If your company is interested, sponsorship information can be found at: http://bit.ly/2BebB9W.

Many of our community members warmly remember Phil Kaufman for whom the Phil Kaufman Award was named. An industry pioneer who turned innovative technologies into commercial businesses that benefit electronic designers even today, he was president and CEO of Quickturn Systems (now Cadence) at the time of his death in 1992. Prior to Quickturn, he was CEO of early and influential EDA vendor Silicon Compiler Systems, now part of Mentor.

The award, first granted in 1994, is presented to individuals who have had a demonstrable impact on the field of electronic system design through technology innovations, education/mentoring, or business or industry leadership. Last year’s recipient was Andrzej J. Strojwas, Keithley professor of Electrical and Computer Engineering at Carnegie Mellon University, recognized for his pioneering research in the area of design for manufacturing in the semiconductor industry.

A reminder that attendance at the Phil Kaufman Award ceremony and dinner, always a great networking event, is open to member companies at a substantial discount. Please visit the registration page at http://bit.ly/2mt9XId for more information. If your company would like to join the ESD Alliance, join now and join us for the ceremony and dinner.

Please visit the ESD Alliance website (www.esd-alliance.org) to read why so many companies in the electronic system design ecosystem are members. You can contact me at (bob@esd-alliance.org) for more information.

Follow us at:

Website: www.esd-alliance.org

ESD Alliance Bridging the Frontier blog: http://bit.ly/2oJUVzl

Twitter: @ESDAlliance

LinkedIn: https://www.linkedin.com/groups/8424092

Facebook: https://www.facebook.com/ESDAlliance