What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » The dawn of a new business day for EDA?July 30th, 2012 by Ed Lee
 Mike Gianfagna, VP of Corporate Marketing With Atrenta’s acquisition of NextOp concluded and the corporate and technology integration going forward, we checked in with Atrenta’s Mike Gianfagna about what this means for the industry. Dawn of a new business day for EDA? Ed: It’s been about a month now since Atrenta bought NextOp. What has to happen now? Mike: The fanfare is waning. The news has been reported and analyzed. The two company’s web sites are one. And now the real work begins as we integrate NextOp technology with Atrenta technology. Ed: So what does all this mean? Mike: For Atrenta, it means accelerated growth in the SoC Realization market. We can now address design and verification challenges at RTL and above. For our customers, this will mean improved schedule predictability and lower cost. Ed: So now you add functional verification to the RTL platform for SoC design, right? Mike: Actually, NextOp’s technology goes beyond functional verification of SoCs. It also helps with IP qualification and IP reuse – very important focus areas for Atrenta. This technology will improve the completeness and effectiveness of our IP Kit. Customers will get the previous benefits of early analysis coupled with functional verification – an area that continues to be very time consuming, expensive and somewhat unpredictable. Ed: So what does this mean to the EDA industry? Mike: I hope it has a positive impact on the industry as well. EDA has been stagnant for too long. The same customers buying the same tools from the same vendors. It’s time to shake things up a bit. It’s time for new methodologies, new approaches, new business models and more positive exits for all those hard-working people at private EDA companies. Can Atrenta’s acquisition of NextOp contribute to this trend in some meaningful way? I certainly hope so. NOTE: Lee PR does work for Atrenta. Tags: acquisitions, Atrenta, EDA, Electronic Design Automation, Finance, functional verification, IP, IP qualification, IP reuse, NextOP, register transfer level, RTL, semiconductors, SoC, SoC Realization, System on Chip, verification |
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