What's PR got to do with it? Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » A Look into the Debug Visibility offered by InPA Systems (Part 2)September 7th, 2010 by Ed Lee
This is the 2nd part of my interview with Joe Gianelli, VP of Marketing and Business Development of the new start up…..InPA Systems.
Liz: Joe, can you give us a little bit of background on InPA’s founders, Thomas Huang and Michael Chang?
Joe: Both Tom and Michael are longtime EDA entrepreneurs, having founded a number of startups, bringing to InPA a wealth of expertise in logic emulation, rapid prototyping and RTL verification.
Tom is probably best known as a co-founder and CTO of PiE Design Systems. He continued on with Quickturn when it acquired PiE. He was also EVP and CTO of Aptix, a rapid prototyping company, and founded several other companies in the emulation and ATE areas.
Michael was a co-founder, CEO and president of Verplex, a formal verification company that was acquired by Cadence. At Cadence he served as VP and GM of the formal verification group. Michael also founded Checklogic, which was acquired by Mentor.
Liz: And how about yourself? What is your background?
Joe: I was involved in the successful launch and acquisition of Taray just before joining InPA. I have spent my entire career in EDA, making the rounds from Synopsys to Epic Design to Meta Software and to Cadence. I was at Synplicity for 10 years, where I was VP of Business Development.
Liz: That’s an impressive combination of experience and expertise that you all bring to the table. Did I notice some high profile names on your advisory board?
Joe: You sure did! Bernie Aronson, from Epic, Synplicity, Kilopass; Michel Courtoy, from Certess; Sean Torsney of Verplex, and Kazuyuki Kawauchi from Fujitsu.
Liz: So what are your initial target markets?
Joe: SoC projects using FPGA prototype systems to verfy and validate their SoC’s.. Right now, we’re focusing on North America and the major Asian markets. We’ll obviously be going into Europe shortly.
Liz: When can we expect to see your first product?
Joe: This really depends on the success of our beta sites, could be as early as late Q4.
Liz: Thank you, Joe, for giving us a little insight (or should I say visibility?) into InPA Systems. I’m sure we’ll be hearing more and more about InPA and Active Debug in the near future.
Tags: EDA, FPGA, InPA, InPA Systems, rapid prototyping |