What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » So you want to start up an EDA company?February 5th, 2010 by Ed Lee
 Jim Hogan  Paul McLellan Contrary to what we read last year, EDA is not dying…
In fact, there are areas of high growth and lucrative start up opportunities in the decade ahead.
Who says so? EDA and IP investor Jim Hogan and start up CEO Paul McLellan.
Take a look at this upcoming interactive workshop to be given by Jim and Paul at DVCon.
To register contact me at liz@leepr.com. (see details below) — Liz
So you want to start up an EDA company? Here’s how…
An interactive workshop with angel investor Jim Hogan and start up executive Paul McLellan
Dire predictions about the death, stagnation or maturation of EDA are premature, says noted angel investor Jim Hogan, a major shaper and influencer of the EDA industry. He and cohort Paul McLellan actually see lucrative opportunities in EDA. Startup founders just need to see end-product design trends and find problems to solve that’ll appear in the next 18-24 months.
Come to this workshop and hear how to get a startup going in EDA. Get Jim and Paul’s take on what areas in EDA and IP are potentially successful – and those areas that won’t yield a reasonable return on your efforts.
Talk to Jim and Paul about the process of starting up an EDA company – what the angel investment process is, what to expect, how to figure out your exit strategy.
When?
Tuesday February 23, 2010 6:30 – 7:30 pm @ DVCon (DVCon registration not required)
Where?
DoubleTree Hotel Oak Ballroom 2050 Gateway Place San Jose, CA 95110 1-408-453-4000
RSVP to:
Liz Massingill
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[…] But just as the wildflowers bloom after the wildfire, optimism is returning to the EDA industry. (Gosh, that sounds really corny, huh). So it’s not too surprising that two EDA veterans will be at DVCon this year heralding EDA’s return. Fellow EDA blogger Paul McLellan and EDA Hall-of-Famer Jim Hogan have become the Captain and Tennille of EDA. They spoke at ICCAD on the future of chip design. And now they are giving another talk during DVCon entitled “So you want to start up an EDA company? Here’s how…”. […]
Here’s Ron Wilson’s take on “So you want to start up an EDA company? Here’s how…”
http://www.edn.com/blog/1690000169/post/1400052740.html
Wednesday, February 17, 2010
I could write a better tool than this piece …
Feb 17 2010 3:32PM | Permalink |Comments (0) |
You’ve had this experience, right? You are in the middle of a design, and a piece of IP turns out to be woefully inadequate, a tool blows up in your face, or you find out that a necessary piece of the flow doesn’t actually work as described. And you think, if only I had some capital, I know a few people, and we could make this work.
You probably also put that whole train of thought to bed with the realization that in this economic climate, courtesy of the unbridled arrogance of the investment banks, there isn’t a snowball’s chance of getting funding for an IP or EDA start-up. The VC have all gone to ground, even for established companies they’ve already invested in.
Maybe it’s time to think again. (OK, here comes the sales pitch part.) At DVCon next week Jim Hogan and Paul McLellan are giving a workshop titled “So you want to start an EDA company?” This is not a therapy session to separate you from delusions, nor is it a sales pitch for professional services. Rather, it is two very senior guys in the industry, with big-company chops, start-ups under their belts, VC experience, and angel investing practice between them. Jim and Paul not only know first-hand what it used to take to start a company, but they are still in the business on both the executive management and financial sides of the industry. Hogan says that this is a moment of opportunity for EDA start-ups, not a time to forget about it. And he’s in a position to know.
If you are interested, the workshop runs from 6:30 to 7:30 pm on Tuesday, 23 February, in the Oak Ballroom at the DoubleTree San Jose. The event is collocated with DVCon, but you don’t need DVCon registration to attend. You might want to drop a note to Liz Massingill to make sure you have a seat.
Steve Leibson blogged about the event: http://www.edn.com/blog/980000298/post/930052893.html
• the three cardinal rules for starting an EDA company:
1. Don’t run out of cash
2. Don’t run out of cash
3. Don’t run out of cash
• “Avoid EDA classic”…“It’s really, really hard”…EDA Classic is anything in the design flow from RTL signoff to mask signoff.
• “Sizzle is the highest leverage marketing point” said Hogan. You need an exciting story in the beginning. You need to convince the world that your chosen product category is the new, new thing no large EDA player can be without. If you succeed, then the big EDA players will start to hear questions from customers and analysts about their strategy and road map in this new category.