In my last post, I discussed the importance of partners to the EDA industry in general, and to Agnisys in particular. Partnerships exist because our users demand them. In today’s post I’d like to focus on a group even more vital to us than partners: the users themselves. I’m choosing this topic partly to highlight our very first Agnisys User Group Educational Roundtable (AUGER), coming up in a few weeks and held virtually as has become the norm for events in our current situation.
It seems axiomatic that users are important; if we don’t have customers using our products then we don’t have a business. But it goes deeper than that in EDA. As hard as we try to make our products easy to use, EDA tools have high support requirements. We rarely send a license off to a customer and never hear from them again until renewal time. The norm is that our applications engineering (AE) team builds a close relationship with users as they answer questions and provide guidance.