Following a very successful DVCon in San Jose two weeks ago, next week we travel a few miles up the road to the Santa Clara Convention Center for the Synopsys Users Group (SNUG) Silicon Valley event. This will be our third year in a row exhibiting at this show, and it has become one of our favorites. We will also be speaking for the first time ever, and we’ll fill in all the details shortly. But let’s start by looking at why this show stands out and why we enjoy it so much.
SNUG actually has quite an interesting history. It began in 1991 as a way for Synopsys users to discuss common problems and solutions, meet with technical experts from the company’s R&D and AE teams, and learn about new products and features. Unlike many single-vendor conferences, SNUG has been driven largely by the users. They choose the papers to be presented and make many of the key decisions on how the event is run. Synopsys of course provides support in many ways.