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Archive for September 19th, 2014

Tick tock goes the DAC clock

Friday, September 19th, 2014

Surely the biggest tech news since my last post is the new Apple Watch, finally announced September 9 after months of anticipation. I can’t add much to the volumes that have been written, except perhaps to issue my standard gentle reminder on behalf of our industry anytime a tech device makes a splash. Surely the new watch, and for that matter the two new iPhones that were part of the announcement, simply wouldn’t have been possible to design and test without EDA tools and expertise. The world may look at the watch and make declarations like this from Scott Stein and David Carnoy at CNET: “For fitness-lovers who want a smart connected workout device that plays music, the Apple Watch could be a slam dunk.” Or this from Farhad Manjoo at The New York Times: “The biggest news was about the old Apple: It’s back, and it’s more capable than ever.” Or even make parody videos that get the predictable millions of YouTube views (see below). Meanwhile I can’t help but think of all the hardware/software verification that Apple had to do before Tim Cook could take the stage.

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