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 Bridging the Frontier
Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

ESD Alliance Celebrates Summer Solstice at GSA Silicon Summit, DAC

June 8th, 2017 by Bob Smith, Executive Director

The following week, we’re off with rest of the semiconductor design ecosystem to Austin, Texas, for the Design Automation Conference (DAC). Events kick-off Sunday, June 18, and go through Thursday, June 22, with exhibits running Monday through Wednesday from10 a.m. until 6 p.m. at the Austin Convention Center.

The opening event, “Electronic Design Automation (EDA) in the Age of the System,” will update attendees on the state of EDA. Chief Analyst Laurie Balch of Gary Smith EDA will present the firm’s findings at this ESD Alliance-hosted event Sunday from 5 p.m. until 5:30 p.m. in Ballroom D of the convention center. A DAC reception immediately follows on the Fourth Floor Foyer. 

We’re pleased that so many of our board members will have visible roles in the DAC program, starting with Amit Gupta, president and CEO from Solido, who will moderate a panel titled, “EDA Powered by Machine Learning,” It will be held Monday in Room 10AB from 10:30 a.m. until 11:30 a.m

A “One-On-One” discussion with Lip-Bu Tan, president and CEO of Cadence, and Ed Sperling, editor-in-chief of Semiconductor Engineering, will be held Monday from 11:30 a.m. until 12:15 p.m. at the DAC Pavilion. Lip-Bu will share insights about big changes in the data center and end markets, the rise of machine learning, growing challenges in system design, and what to watch for in China.

Amit and Dean Drako, IC Manage’s president and CEO, will be panelists in the Troublemaker’s Panel moderated by John Cooley, founder of, Monday from 3 p.m. until 4 p.m. in Room 10AB. Jim Hogan, managing partner of Vista Ventures, who often moderates our panels for us, will also participate.

Synopsys’ chairman and co-CEO Aart de Geus talks with Ed about the rise of “smart” everything — the third generation of electronics — the drivers, important trends and future possibilities for the silicon-to-software ecosystem. The DAC Pavilion “One-On-One” session will be held Tuesday from 11:30 a.m. until 12:15 p.m.

During a DAC Pavilion Sky Talk, ARM’s CEO Simon Segars and Lucio Lanza, managing director of Lanza techVentures, explore connections between the digital world and physical world with Ed Tuesday from 1 p.m. until 1:25 p.m.

Wally Rhines, CEO of Mentor, a Siemens Business, and Ed review major changes in design and EDA, including the fallout from semiconductor mergers, growth of electronic system design, and the IoT and IIoT. The “One-On-One” will be held Wednesday at the DAC Pavilion from 11:30 a.m. until 12:15 p.m.

We’re also co-sponsoring several evening parties Monday and Tuesday that will offer a great way to relax with industry colleagues and enjoy Austin after DAC closes. This year’s Heart of Technology (HOT) benefit party will be held Monday from 7 p.m. until 11 p.m. at Speakeasy. The beneficiary will be the Gary Smith Memorial Scholarship Endowment at San Jose State University. Alliance member company sponsors are ARM, Cadence, Mentor, OneSpin, Pulsic, Real Intent, Runtime Design Automation, Sonics, Synopsys and Teklatech.

Stars of IP hosted by ESD member company Silvaco will be held Tuesday from 7 p.m. until midnight also at Speakeasy. Other ESD Alliance members co-sponsoring the evening include ARM, CAST, SoC Solutions, Sonics and Synopsys. Alliance member OneSpin is presenting “Verified,” a new DAC party with a verification theme. It will be held Tuesday as well from 8 p.m. until 1 a.m. at Easy Tiger. Other member companies Blue Pearl and Verific Design Automation are co-sponsors. A limited number of tickets for both is available at the ESD Alliance booth.

A good number of our member companies are exhibiting this year. Please stop by their booths and tell them I sent you. They include Ansys (Booth #647); ARM (Booth #729); Blue Pearl (Booth #1120); Cadence (Booths #107 and #507); CAST (Booth #1124); ClioSoft (Booth #613); Concept Engineering (Booth #1028); Dassault Systemes (Booth #1041); Helic (Booth #341); IC Manage (Booth #1539); ICScape (Booth #1433); Intel (Booth #329); and Keysight Technologies (Booth #1229).

Also, Lorentz Solution (Booth #713); Mentor (Booth #947); Methodics (Booth #1513); OneSpin (Booth #1547); Pulsic (Booth #847); Real Intent (Booth #928); Runtime Design Automation (Booth #321); Sage Design Automation (Booth #513); Sigasi (Booth #1922); Silvaco (Booth #1447); Solido (Booth #1113); Synopsys (Booths #147 and #359); Teklatech (Booth #441); and Verific (Booth #639).

Yes, June will be a busy month, but a great way to start the summer season.

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