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Posts Tagged ‘2012’

Predictions 2012 – Standards and Social Media

Thursday, January 12th, 2012

This year, we’ll see an old standards battle get resolved. Now that all the players are participating in the IEEE Standard 1801 project (IEEE Standard for Design and Verification of Low Power Integrated Circuits), we can finally put the UPF-CPF debate to rest. Let’s hope that peace will reign and the temptation to fight one more time about a single low power standard will be overcome.

Social media will become less of a curiosity or a perceived waste of time for engineers. We’ll see more EDA customers helping answer each other’s questions and sharing more information (nothing proprietary, of course). LinkedIn discussions will have more depth, not simply people posting “read my blog”.

Facebook will remain more of a social vehicle, and for many engineers of our generation, a misunderstood channel. YouTube videos that provide good content – “how-to” and learning opportunities – will become popular. Twitter will remain a mystery for most, while a minority will find it of much value (include me in the minority). Marketers who spam social media channels with marketing-speak will be shunned. And, we’ll have some great guests on Conversation Central radio.

Karen Bartleson
Sr. Director, Community Marketing
Synopsys, Inc.
@karenbartleson
www.synopsys.com/blogs/thestandardsgame
President-Elect, IEEE Standards Association

 

Predictions 2012 – Mergers and 3D

Wednesday, January 11th, 2012

And the predictions begin……

 

With regard to “Events” – 2012 will be a year of further acquisition and consolidation for both the EDA and IP industries.  Some new faces will join the dance, with significant resources at their disposal. It is likely the “Big 3″ will have at least one new name in a year’s time.

With regard to “Breakthroughs” – it’s a different story.  3D stacked-die design still won’t be mainstream in a year’s time.  True hardware/software co-design will still be a developmental area and verification will still be as hard as ever.  Many panels, blogs, seminars and special conference sessions will debate these topics throughout the year with great hope and excitement, however.

Mike Gianfagna
Vice President of Marketing
Atrenta Inc.

http://www.atrenta.com/


 

 

Will it be the end of the world or just shrinking EDA? Mystics Muse about Money, Mergers and Multiple SoCs

Tuesday, January 10th, 2012

 

Step aside Nostradamus and Mayans.  The real earth-shattering events of 2012 could take place in the EDA & IP industries.  We asked industry friends, associates, clients and media folks to ponder what industry-shattering events or breakthroughs we might see in EDA & IP this coming year.

So what topics came up?  Consolidation of the industry; standards; various technologies, 3D being the most discussed; even one man’s blatant personal goal.  :-)

We heard the word “challenge” a lot, for the big vendors and the smaller companies.  So will two foundry-led EDA mega-companies duke it out with a third mega-company, as one diviner foretold?   Tough to tell how tongue-in-cheek his prophesy was.

So we’ll post the visionary comments of one individual at a time, in the order they came into us.  We found them enlightening and even entertaining!  We hope you do too.

 

Liz and Ed

 

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