Sunplus mMedia Unveils Budget Digital Photo Frame SoC

LAS VEGAS—(BUSINESS WIRE)—January 4, 2008— Sunplus mMedia Inc., a multimedia IC design company of Sunplus Group, today announced to demonstrate the cost-effective Digital Photo Frame (DPF) SoC solution SPMP2800 series with outstanding decoding capability and excellent image quality at 2008 International CES.

The SPMP2800 series integrates a hardware JPEG codec engine to support photo decompression in real-time and image recompression for photo storage at smaller size. Moreover, the SoC has a DSC-grade image enhancement engine to re-produce digital photos with better color representation and sharper details. To meet the higher requirement from the market, SPMP2800 chip set also supports WiFi connectivity so that consumers can enjoy sharing photos more conveniently.

In addition, the SPMP2800 also has built-in timing controller to support both analog and digital LCD panel with size from 5-inch to 10-inch, and integrates a rich set of peripherals, including RTC, power on controller, PWM, LCD power controller, USB interface, and NAND Flash and Card interfaces, to further cut down the BOM cost compared with peer solutions.

"By leveraging Sunplus mMedia's expertise in imaging technologies, the SPMP2800 chip set is tailored to realize cost-effective DPFs with superior image quality and faster decoding speed to the comparable solutions in the current market" said Yarn-Chen Chen, the president of Sunplus mMedia. "We look forward to cooperating with more OEMs/ODMs to fulfill the booming demand for DPF applications."

From Jan.7 to 10, Sunplus mMedia will demonstrate the Single Chip solution SPMP2800 series at booth #73454, Sands Expo, CES 2008.

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

Sales Contact: event@sunplus.com

For more information, please visit: www.sunplusmm.com

About Sunplus mMedia Inc.

Sunplus mMedia Inc., the former Personal Entertainment Business Unit of Sunplus Technology, was spun-off in April, 2007. Before the spin-off, Sunplus mMedia has established a strong position in the market by offering plenty innovative solutions for DSC, PMP, MP3/MP4, PC/Web camera, digital photo frame (DPF), and video game. With the experienced R&D team and rich resources from Sunplus Group, Sunplus mMedia will keep focusing on product development and offering more high-quality IC solutions to manufacturers or brand name makers to enable a colorful digital life. For more information, please visit: www.sunplusmm.com

Contact:

Sunplus Group Media:
Mr. Wayne Shen
Tel: 886-3-5786005 ext:2350
Fax: 886-3-5786006
E-mail: Email Contact
or
Miss Ann Lai
Tel: 886-3-5786005 ext:2202
Fax: 886-3-5786006
E-mail: Email Contact




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