December 23, 2002
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At year's end, the news is neither all bad, nor all good
unvarnished viewpoints of some within EDA with regards to our life and times.
In any case, it's clear that the business of EDA is nothing, if not serious and litigious. Be that as it may, the feedback below, uncut and unedited, has been organized such that if you want to skip the Serious News, you can just scroll down to the Not-So Serious News and get on with your day. Of course, if you do, you may be sorry - even amidst the serious feedback here, you can sense a long-term resilience and optimism within the EDA community.
(Editor's Note: Thanks to everyone who was willing to go on record and to those who worked to get the responses delivered.)
Debashis Bhattacharya, CTO at Zenasis Technologies - “Hybrid optimization unlocks the true potential of physical synthesis tools. Stay tuned for more details in 2003.”
Kuang-Chien (KC) Chen, CTO at Verplex Systems Inc. - “The best in 2002 was the accelerated move toward assertion standardization and the accelerated adoption of assertion standards by designers. The worst in 2002 was the continuing economic uncertainty and its dampening effect on technology advancement. Should economic uncertainty continue in 2003, technology advancement could continue to suffer.”
'essential enabling' technology in 2002, will continue to gain prominence in 2003. With this increased prominence comes higher expectations and the biggest challenge for EDA vendors will be to deliver prototyping tools that are fast enough, accurate enough, and can handle designs large enough, so as to provide tangible value to our customers.”
silicon debug can be done in hours rather than days and weeks. Going forward to 2003, we see an increased use of embedded test in many consumer applications such as cell phones and digital cameras. This year is going to be the beginning of a multi-year transition from conventional testing to embedded test.”
surrounding them. The hype or dream of physical synthesis with push button operation from the RTL to GDSII(3) will face the dark reality of unfeasibility.”
Ian Getreu, Chair of the Design Automation Conference 2003 - “In 2003, the well-known lack of available analog/mixed-signal expertise will get worse and this will increase the demand for analog/mixed-signal intellectual property (IP) and result in more outsourcing for these parts of the design. Analog/mixed signal design tools will be on display during the 40th Design Automation Conference held June 2-6 at the Anaheim Convention Center in Anaheim, Calif.”
Alan Naumann, President and CEO of CoWare Inc. - “EDA will rise again in 2003! We're already capitalizing on the fast-tracked trend where electronics companies are implementing system-on-chip (SoC) designs. In fact, the recent EDAC/IBS report notes that software and architectural design are today's challenges and not physical design, as many EDA pundits believe.”
a quasi-cohesive flow. The business people stepped in to help streamline design solutions by dramatically reducing the number of EDA suppliers used in a flow. By turning to a preferred design partner (PDP) for a high-performance, well-integrated, cost-effective, more comprehensive solution, customers gain a tremendous cost advantage. Examples at Cadence include our recently announced expanded relationship with IBM and Philips' standardization on a Cadence EDA solution.”
Mar Hershenson, CTO and Co-Founder of Barcelona Design Inc. - “As 2003 is fast approaching, the need for analog and SoC expertise continues to escalate at an ever increasing rate and a new approach to design is imperative to the success of our industry. In 2003, this new method must result in robust and optimal designs in a shorter time period and it should allow for scalability, easy process migration, and minimal CAD support.”
year of slow-to-no overall growth in the electronics industry, at least for the first half of the year.”
Not-So Serious News
Pamela Parrish, Executive Director for EDAC - “Of course, you can guess what I think is the best thing that happened in 2002 - Handel Jones found a link between design investment and the profitability of semiconductor companies! My second best is how great the improved traffic flow in Silicon Valley is now that there are less people commuting to work :-)”
Mar Hershenson of Barcelona Design - “My 2003 advice for young women engineers is Forget you're a woman!”
Gary Smith, Chief EDA Analyst at Gartner Dataquest - “The worst in 2002 would be the end of ISD Magazine and the end of Electronic News. The best would be Synopsys' VCS 7.0 (Intelligent Test bench), the EDA Holiday Party, and the Full Disclosure Blues Band DAC 2002 CD.”
You can find the full EDACafe event calendar here.
To read more news, click here.
-- Peggy Aycinena, EDACafe.com Contributing Editor.
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