Redtree Solutions Ltd Named Representative for Lattice Semiconductor in France, Benelux, the UK and Ireland

HILLSBORO, OR -- (MARKET WIRE) -- Nov 17, 2009 -- Lattice Semiconductor (NASDAQ: LSCC) today announced that Redtree Solutions Ltd will represent Lattice and its full range of products in France, Benelux, the UK and Ireland.

"Redtree Solutions is very excited to partner with Lattice and serve as its extended field sales force," said Jean-Marie Houillon, Co-founder and Director of Redtree Solutions Ltd. "Our collaboration will accelerate the development of new business opportunities for both companies in France, Benelux, the UK and Ireland. Lattice's comprehensive product portfolio and leadership position in the programmable logic market will provide our customers with innovative product choices, application specific design solutions and world-class customer service."

"The Lattice product portfolio of FPGAs, CPLDs, Programmable Clock and Power Management devices, software design tools and IP cores is an outstanding 'all in one' brand complement to our existing solutions," said Steve Judge, Co-founder and Director of Redtree Solutions Ltd.

Redtree Solutions is a pan-EMEA (Europe-Middle East-Africa) manufacturer's rep company with a focus on demand creation with the major companies of the electronics industry. The company has established sales offices in each of the major territories in EMEA.

"Lattice is extremely pleased to welcome Redtree Solutions as our partner and representative," said Stacy Fender, Lattice's Corporate Vice President of Sales. "Redtree has an impressive record of providing both innovative solutions and the highest level of customer support."

About Redtree Solutions Limited

Redtree Solutions Limited represents leading edge semiconductor manufacturers and aims to provide customers with market-defining, innovative and reliable solutions. Our focus is on synergistic technologies that allow us to provide optimized solutions to customer needs. Our mission is to add significant value to our customers' applications by offering early access to competitive and advanced technology.

Redtree Solutions has an exceptional level of demand creation focus and serves the telecom, consumer, storage, automotive, aerospace and defense and industrial marketplaces. For more information please visit www.redtree-solutions.com or contact: Jean-Marie Houillon on +33 1 30 47 25 33 or email Email Contact

About Lattice Semiconductor

Lattice is the source for innovative FPGA, PLD, programmable Power Management and Clock Management solutions. For more information, visit www.latticesemi.com

Lattice Semiconductor Corporation, Lattice (& design), L (& design) and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.

GENERAL NOTICE: Other product names used in this publication are for identification purposes only and may be trademarks of their respective holders.

EDITORIAL/READER CONTACT:
Brian Kiernan
Corporate Communications Manager
Lattice Semiconductor Corporation
503-268-8739 voice
503-268-8193 fax

Email Contact

Jean-Marie Houillon
Director South Europe and co-Founder
Redtree Solutions Ltd
+33 6 86867844

Email Contact





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