Tobii and Qualcomm Collaborate to Bring Eye Tracking to Mobile VR/AR Headsets

STOCKHOLM, March 15, 2018 — (PRNewswire) — Tobii announced a collaboration with Qualcomm Technologies, Inc. to make eye tracking technology available for mobile VR/AR head-mounted displays (HMDs) powered by the Qualcomm® Snapdragon™ 845 Mobile VR Platform. As a leading system on chip (SOC) provider, Qualcomm is positioned as a key technology partner for HMD device makers. For Tobii, today's announcement is an important proof point for the significant demand, and substantial benefits, of incorporating eye tracking into VR/AR hardware.

As a result of their collaboration, Tobii and Qualcomm are creating a full reference design and development kit for the Qualcomm Snapdragon 845 Mobile VR Platform, which includes Tobii's EyeCore™ eye tracking algorithms and hardware design. Tobii will license its eye tracking technologies and system and collaborate with HMD manufacturers on the optical solution for the reference design.  

"Increased interest in the untethered, mobile VR segment, in conjunction with Qualcomm's innovation and technology leadership in this space, further strengthens our excitement about the potential of this market opportunity for Tobii eye tracking," said Oscar Werner, president of Tobii Tech. "At its core, eye tracking fundamentally enables hardware manufacturers to build smarter and more capable devices with greater mobility, that in turn deliver truly immersive and natural experiences to delight users."

Features and benefits of Tobii eye tracking in mobile VR/AR headsets include:

  • Foveated Rendering: VR/AR devices become aware of where you are looking and can direct high-definition graphics processing power to that exact spot in real time. This enables higher definition displays, more efficient devices, longer battery life and increased mobility.
  • Interpupillary Distance: Devices automatically orient images to align with your pupils. This enables devices to adapt to the individual user, helping to increase the visual quality of virtual and augmented reality experiences.
  • Hand-Eye Coordination: By using your eyes in harmony with your hands and associated controllers, truly natural interaction and immersion, not possible without the use of gaze, is realized.
  • Interactive Eye Contact: Devices can accurately track your gaze in real time, enabling content creators to express one of the most fundamental dimensions of human interaction – eye contact. VR technologies hold the promise of enabling a new and immersive medium for social interaction. The addition of true eye contact to virtual reality helps deliver that promise.

"Qualcomm is focused on transforming the way that people use mobile technologies for entertainment and productivity," said Hiren Bhinde, director of Product Management, XR Technologies, Qualcomm Technologies, Inc. "We added support for Tobii's eye tracking solution to our new Snapdragon 845 VR development kits to help developers create new experiences using a higher quality of gaze interaction that we think will ultimately provide consumers with more intuitive, visually immersive experiences."  

Supporting Materials

  • View the video on eye tracking applications here
  • Read the blog post about Tobii's take on mobile VR here
  • Read more about Tobii's VR offering here

This information is information that Tobii AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on March 15, 2018, at 8:10 a.m. CET.

CONTACT:

Ben Conrad, Vice President of Media and Influencers, Tobii Tech, Phone +1 (650) 224-6261, email: ben.conrad@tobii.com 

Sara Hyléen, Director of Communication and Investor Relations, Tobii AB, Phone: +46 709 16 16 41, email: sara.hyleen@tobii.com

This information was brought to you by Cision http://news.cision.com

http://news.cision.com/tobii-ab/r/tobii-and-qualcomm-collaborate-to-bring-eye-tracking-to-mobile-vr-ar-headsets,c2472450

The following files are available for download:

Contact:
Company Name: Tobii AB
Financial data for Tobii AB




Review Article Be the first to review this article
Aldec

Featured Video
Jobs
Principle Electronic Design Engr for Cypress Semiconductor at San Jose, California
Senior Electrical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
Director, Business Development for Kongsberg Geospatial at remote from home, Any State in the USA
Director, Business Development for Kongsberg Geospatial at Ottawa, Canada
Upcoming Events
IPC Technical Education - PCB Layout - Place and Route at Del Mar Fairgrounds 2260 Jimmy Durante Blvd. Del Mar CA - May 2, 2018
IPC Technical Education at Wisconsin Center 400 W Wisconsin Ave. Milwaukee WI - May 8, 2018
IPC High Reliability Forum at Embassy Suites: Baltimore-At BWI Airport 1300 Concourse Drive Linthicum MD - May 15 - 17, 2018
DownStream: Solutions for Post Processing PCB Designs
TrueCircuits: IoTPLL
DAC2018



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise