This is the third in a series of blogs describing conversations with small companies that exhibited at 2012 Design Automation Conference in San Francisco, June 4th to 6th.
Since I published the Monday@DAC and Tuesday@DAC blogs, both Dan Nenni and Mike Demler have published attendance numbers for the conference. Interesting that the two sets of numbers see the same cup as either half-full or half-empty.
Per Nenni, the cup’s half-full when comparing DAC 2011 in San Diego to DAC 2012 in San Francisco: “Conference attendees were up to 1901, up 9% on last year. But exhibits only passes were way up to 2783, an increase of 39%. Even booth staff was up 11% to 2704.”
Per Demler, however, the cup’s half-empty when comparing DAC 2009 to DAC 2012, both in San Francisco: “Conference attendees remained essentially flat compared to the last San Francisco DAC, at 1,962 in 2009 versus 1,902 this year. Exhibit-only attendees dropped by nearly 20%, from 3,337 three years ago to 2,703 in 2012. It is interesting to note that Booth Staff actually increased slightly, from 2,697 to 2,704.”
Demler added: “An analysis of the DAC exhibitor list reflects many of the changes that have occurred in the industry. Fewer than 100 companies on the show floor, approximately half of the exhibitors, actually develop design tools.”
Demler also observed that PDF Solutions, a company whose CEO is on the EDAC Board, did not exhibit at DAC 2012. PDF Solutions does not consider itself a design tool company, however – see my interview with John Kibarian here – so even had the company exhibited that may not have alleviated concerns.