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Posts Tagged ‘Greg Lebsack’

M&A: Mentor triumphs, Tanner customers not so much?

Wednesday, April 1st, 2015

 

Last October, I had a lively conversation with Tanner EDA President Greg Lebsack. He was enthused about the company’s tools, technology innovations, and future. For that reason, it seemed surprising to hear that Tanner was acquired by Mentor Graphics. A close reading of the March 3, 2015, press announcement suggests Mentor intends to continue to support Tanner’s products despite a possible overlap between some of the tools of the two companies, fully acknowledged in the press release.

Mentor Graphics today announced it has acquired the business assets of Tanner EDA, a leading tool provider for the design, layout and verification of analog/mixed-signal and MEMS integrated circuits. With this acquisition, more designers will now have access to Tanner’s AMS products based on the strength and reach of the Mentor Graphics global sales organization. All Tanner EDA products as well as existing AMS products from Mentor will continue to be available and supported.

A quote from Greg Lebsack was included: “Tanner EDA has built an outstanding reputation as the price performance leader for the design, layout and verification of AMS ICs, MEMS and IoT devices. We are excited to join Mentor Graphics where we can leverage their extensive technology leadership and global footprint. We view this transaction as very positive for Tanner EDA’s customers, employees and the industry as a whole.”

I have no doubt that President Lebsack backed the sentiments attributed to him, but it’s hard to understand how melding the tools from Tanner into the Mentor armamentum is good for Tanner’s customers, or the industry as a whole.

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Tanner’s PDK: Pretty Darn Kool

Thursday, October 30th, 2014

 

Tanner EDA is based in Monrovia, California, which already tells you something about the company. They don’t play by the expected rules in EDA, they’re not based in Silicon Valley, they’re independent-minded, customer-centric, and have a long-time commitment to interoperability and straight-forward messaging.

When I spoke by phone this week with Tanner President Greg Lebsack, I suggested that Tanner is the Madison Bumgarner of EDA – steady, delivering without fanfare, successful and consistently attributing that success to team and hard work, while also expressing respect for the competition in the league.

Lebsack chuckled at the comparison and suggested an L.A.-based pitcher would be a more appropriate Tanner totem, one that wouldn’t get him in hot water with friends and family, but if I couldn’t see past Bumgarner he would reluctantly accept the compliment.

He added, “From the founding of Tanner, we have been a company built by engineers for engineers and taking great pride in our products. Being a small company without the marketing budget of the big companies, it’s true we are a well-kept secret in EDA, but that is changing with more and more people taking notice of us.”

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