Posts Tagged ‘CAST’
Wednesday, June 5th, 2013
The last day of the Exhibit Hall portion of DAC always arrives with a certain sensibility. Over the course of the 3 days, the place has become something between Our Town and a small college campus, and now with graduation it’s not clear when everyone will be together again. Yet the next phase of life beckons with all of its possibilities and trepidations, and people have to move on.
Happily this afternoon, as the 50th instantiation of DAC drew to a close in Austin, many residents of Our Town EDA could look forward to continuing the camaraderie at a first-ever DAC Banquet this evening at the nearby Four Seasons Hotel. Many of us were en route home by that time by plane, train or automobile and could not be there, but I hear tell it was a great evening. So my Top 10 on Day 3 in Austin starts with this late night report regarding the banquet thanks to ARM’s Tiffany Sparks, who was in attendance at the event.
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Tags: Analog System Design, Bagpipes, Bill Joyner, Brett Cline, Cadence, Carlo Tinella, CAST, Chris Rowen, DAC, Design Automation Conference, DOCEA, Flexras, Forte, Garrison Hefter, Gene Matter, Gunnar Scholl, Hal Barbour, Hayder Mrbet, Jasper, Kathryn Kranen, Landon Hegedus, Leon Stok, Niteka Raina, Our Town, Pat Pistilli, ProDesign, Rick Perry, Rob Rutenbar, Tensilica, Tiffany Sparks
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Saturday, March 10th, 2012
Even this deep into the era of IP and design reuse, it’s been my thesis that things are not quite as far along as many in the industry would like you to believe. With that attitude in hand, I spoke with three different companies in the IP space who disagree, although they admit issues still remain.
You can read my conclusions below from what they had to say, or you can read the original interviews and draw your own conclusions …
* Hal Barbour, CEO at CAST
* Warren Savage, CEO at IPextreme
* Bernd Stamme, Marketing Director at Kilopass Technology
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Where things stand …
* IP is a reality: Over the last 10 years, the reluctance to buy IP has subsided, because third-party IP is better than ever, and the companies that sell it have come to see themselves principally as product companies, not services companies.
* Lots of different types of IP: Vendors are selling processor cores, standards-based busses, mixed-signal blocks, back-end design blocks, software blocks, drivers, foundation IP, etc., or any combination of the above.
* Standards and tools: Various wrapper standards and IP integration tools are easing the burden of using IP in a design.
* NIH still a reality: Concern still lingers, often without basis, that if I didn’t design it myself, I shouldn’t bank my product and my job on somebody else’s design bit.
* Risk Aversion still a reality: Buying IP is still not great for the highly risk adverse, people who need to guarantee a block is interoperable, meets required specs, and has been sufficiently deployed to work out the bugs. (more…)
Tags: 800-pound Gorillas, Bernd Stamme, CAST, Hal Barbour, Internally developed IP, IP evaluation, IP integration, IP vendors, IPextreme, Kilopass Technology, Market Plan, NIH, O.K. Corral, One-time use, Product Plan, Risk aversion, Royalties, Time to Market, Warren Savage
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Thursday, March 8th, 2012
Even this deep into the era of IP and design reuse, it’s been my impression that things are not quite as far along as many in the industry would like you to believe. With that attitude in mind, I spoke with CAST CEO Hal Barbour, who convinced me otherwise, although with several caveats.
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Q: Are people still reluctant to buy IP?
Hal Barbour: There’s been a big change. There used to be fly-by-night IP companies, which were really services companies, so people were leery.
Over the last few years, however, people have pulled back from those attitudes. Some “IP” companies have gone out of business – they couldn’t survive on just selling data sheets – while the established suppliers have become more mature. Now people know who is and isn’t [a reliable supplier].
Q: Was that the case 10 years ago, or has it evolved over the last decade?
Barbour: I would say 10 years ago, everybody was still leery. They didn’t know if they could trust outside suppliers.
But time to market pressures have grown such that people found they couldn’t reinvent the wheel for lots of the IP used by their competitors, or other people doing similar projects, so they started to go outside for processors and peripheral devices such as USBs, and so forth.
There’s still some concern lingering today – it’s not completely gone – but you’ll find that customers are definitely a lot more knowledgeable about IP.
Q: Are there tools available for comparing and contrasting similar IP offerings? (more…)
Tags: 8-bit 8051 processor, CAST, eSilicon, Hal Barbour, IEEE Standards, OCP-IP, Third-party IP, USB, watermarking
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