EMA Electronics Industry Predictions

Manny Marcano

With 2020 behind us, I think it’s safe to say that even the best-laid plans can change in an instant. 2020 changed our work environments and 2021 will continue to feel the effects of this. With engineers working in multiple environments, often transitioning between the office and working-from-home, reliable and consistent access to current data and content is going to be more important than ever. Companies who adapt to this new work structure and provide centralized content and a streamlined design process (eliminating sourcing from multiple locations) will usher in success by shortening time-to-market deadlines even with the most complex designs.

Varying work environments has also complicated the ability for engineers and teams to work together effectively, something that is vital with technology becoming smaller and denser. We will see the long-standing collaboration issues between electrical and mechanical addressed, and the two fields begin to tightly converge. With design processes being anything but linear, the ability for these two fields to collaborate effectively is becoming more and more essential to overall project success.

The need for companies to create digital twins are being accelerated with the growing complexity of designs and varying work environments. This makes it essential that digital information is part of a cohesive model and as much information as possible is provided to the various teams so they can collaborate efficiently.  This means focus on front-end implementation and correct-by-construction design methodology is now essential.

Going forward customers are going to be looking for vendors who are able to provide more than just point tools. They will be looking for a complete design methodology from software to training, services, and content. As their market demands increase, they are looking for vendors to become a partner in their design journeys. This philosophy of value-added relationships has always been a priority of EMA and the advent of COVID-19 has made it apparent it is needed more than ever. Companies who rise to this challenge and partner with their customer’s design teams will be the clear winners in 2021.

About Manny Marcano

Manny Marcano is the Founder and President of EMA Design Automation. Manny has over 30 years experience in the Electronic Design Automation (EDA) industry and 40 years in electronic technology. He started EMA as a small New York State Value Added Reseller and through a customer-first approach and dedication to exceptional support and service has grown the company into a global EDA vendor providing, software, services, and IP to customers across all industries and design needs.

A veteran of the USAF, Manny holds a BS in Business Management from the University of Maryland, and a Bachelor of Engineering Technology degree from the Rochester Institute of Technology.

Tags: Predictions

This entry was posted on Thursday, February 4th, 2021 at 4:45 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.