EDACafe Industry Predictions for 2020 – IAR Systems

Flexibility as key enabler for success in 2020

Written by Stefan Skarin, CEO of IAR Systems

With 2020 just started, we have exciting opportunities ahead of us. We also have challenges, both when it comes to meeting customer needs as well as a being a vendor in a changing industry landscape. What I think is a key enabler going forward is flexibility, both in our offerings to customers and in the way we collaborate in the embedded industry.

During the last couple of years, one of the major trends in the embedded industry has been consolidations and changes in the ecosystem. Previous major players have become less important and new rising stars have been born. This has led to an uncertainty of what might come next, driving a need of new ways of collaborations for us as vendors. The industry is a bit more complex to describe and get an overview of. There are less “traditional” players in the market due to the consolidations. But with growing technologies such as RISC-V, security and cloud services entering embedded solutions, the ecosystem is also growing. I think we will see this accelerate further in 2020. With new collaborations, we are able to offer our customers flexibility in choosing solutions for their need. We need to show our customers that they can be this flexible. And at IAR Systems, we have already started this. Never before have we done so many integrations with other technologies as we have done the last years, and this will continue in 2020.

When it comes to the need of flexibility for our customers, it’s a matter of getting complete, yet flexible, solutions that companies can see as a good investment both short and long term. As embedded technology is evolving into being more complex, we at IAR Systems are constantly working to ensure that our technology is future-proof and a good investment for our customers. But it not just about the technology itself, it’s also connected to flexibility in use, such as license and business models. Services connected to the technology is another side of flexibility for the customers that I think we will see more about. Learning services, consultancy services, SaS, and so on… We have a concept called standardization, which is about choosing one single solution for a team or for an organization, gaining flexibility in use of all aspects. Our customers can be sure that whatever might come in a few years or so, we will be there to provide them with a solution for their needs.

To summarize, flexibility is a key enabler in 2020 and beyond. It is needed both from a customer side of life, in our world as vendors, and from an industry point of view. And if we as vendors continue to collaborate in new flexible ways, there will be many opportunities for future growth. Confident this will be an exciting year, both for me as CEO, for IAR Systems and for the entire industry, I am really looking forward to get going with all planned activities and not yet discovered possibilities ahead. Always with an open heart and a flexible mindset.

Tags: Predictions

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