Flexibility as key enabler for success in 2020

Written by Stefan Skarin, CEO of IAR Systems

With 2020 just started, we have exciting opportunities ahead of us. We also have challenges, both when it comes to meeting customer needs as well as a being a vendor in a changing industry landscape. What I think is a key enabler going forward is flexibility, both in our offerings to customers and in the way we collaborate in the embedded industry.

During the last couple of years, one of the major trends in the embedded industry has been consolidations and changes in the ecosystem. Previous major players have become less important and new rising stars have been born. This has led to an uncertainty of what might come next, driving a need of new ways of collaborations for us as vendors. The industry is a bit more complex to describe and get an overview of. There are less “traditional” players in the market due to the consolidations. But with growing technologies such as RISC-V, security and cloud services entering embedded solutions, the ecosystem is also growing. I think we will see this accelerate further in 2020. With new collaborations, we are able to offer our customers flexibility in choosing solutions for their need. We need to show our customers that they can be this flexible. And at IAR Systems, we have already started this. Never before have we done so many integrations with other technologies as we have done the last years, and this will continue in 2020.
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