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 What Would Joe Do?

Archive for August, 2017

Solido’s Recipe: Platform, Patents, Customers, Poise

Thursday, August 31st, 2017

 


Amit Gupta is the quintessential entrepreneur in EDA.
Even as he was graduating with degrees in EE and CS from University of Saskatchewan, he was co-founding Analog Design Automation, targeted at those who need tools to automate analog chip design. That was in 1999. The company was sold to Synopsys in 2004, and then Gupta co-founded Solido Design Automation in 2005.

This week, I had a chance to speak at length with Amit Gupta. The last time we conversed, it was at the January 2017 Kaufman Award dinner for Dr. Andres Strojwas in San Jose. That evening, Gupta was enthused about Solido’s access to high-quality engineering talent in Canada, and argued that the cost of living and quality of life in Saskatoon, where Solido is headquartered, more than compensate for any sense that Silicon Valley is the epicenter of the industry. His enthusiasm has only grown since that time.

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Managing Faults: OneSpin’s Dave Kelf talks ISO 26262

Tuesday, August 22nd, 2017

 


In a recent conversation with OneSpin’s Dave Kelf
, he laughed when I asked him to characterize the complexities of meeting functional safety standards when developing automotive electronics. “It’s a whole rat’s nest of certification,” he said, “and as an industry we’re not there yet.

“However, at OneSpin we have a good handle now on what you need to do to make these cars safe. We’ve been working for quite a while with Bosch, Infineon, and other companies that really have a good idea of what needs to happen with the chips in cars to make them safe.

“In fact, a large part of the regulations come from these guys because they’re the experts, along with some level of government oversight, in trying to make sense of it all.”

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Fall Schedule: A Host of Must-attends

Thursday, August 17th, 2017

 


School started for many kids this week
, which means family vacation time is over and you’ll need something else to fill your days. Attending conferences is always a good idea, and although the viability of conferences has been thoroughly questioned in the past, that concern has proven unwarranted.

No matter that the whole intent of your industry is to port more and more facets of our lives into the digital realm, learning and networking are still best done on human terms, starting and ending with a handshake. It turns out people like to talk to each other face-to-face, and hear from their colleagues in live settings whenever possible. Listed below are numerous chances to do just that.

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Diversity: Really, who cares

Wednesday, August 9th, 2017

 


Recently, two items have been in the news.
One was the Pride Parade in San Francisco, which featured floats from Google, Intel, Apple, and Amazon, accompanied by at least a thousand employees of each respective company marching west on Market Street to Civic Center Plaza.

The second item was the now widely-read manifesto from a former Google employee declaring that woman are biologically unfit to contribute to technology. The manifesto and its fallout triggered a billion words of reaction, not the least being finger-pointing at the companies who participated in the Pride Parade, along with suggestions that these companies have been corrupted by political correctness and need to be replaced.

So there you have it: Two diametrically opposed views of the world. What is the tech sector to do with itself?

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EDPS 2017: After changes, Hidden Gem no longer

Thursday, August 3rd, 2017

 


Of all of the EDA-related conferences that have taken place over the years
, one of the very best has probably been one of the least well-known.

EDPS – the Electronic Design Process Symposium – has been held for the last 24 years in the spring in Monterey. The beloved destination of the late, great Gary Smith, EDPS has been host to some of the most informed conversations, esteemed speakers, and highest caliber content in EDA. Ever.

And now – proving that it actually is possible to improve Best in Class – the organizers of EDPS have made two radical changes, changes that will have far-reaching impact for the conference and its excellent content.

For the first time this year, EDPS is going to be in Milpitas, not 2 hours south in Monterey, and the conference is going to be happening in September, not April.

This is great news. Now people who live and work in Silicon Valley can more easily access the 2-day program and can more readily partake of the content. And those flying in from out-of-town can get to the conference venue more quickly without a long, strenuous drive to the coast.

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DownStream: Solutions for Post Processing PCB Designs



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