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Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at She can be reached at peggy at aycinena dot com.

Calling Srivastava, Madhavan, Rowen, Kranen: ESDA needs you on November 1st

October 13th, 2016 by Peggy Aycinena

Congrats to the ESD Alliance for continuing
to attend to myriad legal issues that surround the business of technology. On Tuesday, November 1st, the organization is hosting an evening panel on the Cadence campus entitled “Legal Steps to Maximize Your Exit Value.”

Vital topics slated for discussion include setting the proper price for intangible assets – in-house IP, strategic partnerships, and good will – and more prosaic issues such as the appropriate legal structures and pre-deal tax planning needed to help facilitate the acquisition. Most importantly, panel organizers are also promising you’ll learn “how to avoid giving it all back to your buyer later”.

Which is where our EDA M&A Hall of Fame comes in. There’s just no way this ESD Alliance panel can carry any weight with a battle-hardened EDA audience without the likes of Sanjay Srivastava, Rajeev Madhavan, Chris Rowen, and Kathryn Kranen sitting up at the front of the room.

Because, as you will remember, Srivastava’s Denali was purchased by Cadence in 2010 for $315 million, Madhavan’s Magma was purchased by Synopsys in 2012 for $523 million, Rowen’s Tensilica was purchased by Cadence in 2013 for $380 million, and Kranen’s Jasper was acquired by Cadence in 2014 for $170 million.

All of these acquisitions were the real deal. So much so, that what the leaders of these four organizations don’t know about not “giving it all back to your buyer later” simply isn’t worth knowing.

Of course, that’s not to say that the experts who will be on the November 1st panel don’t know a thing or two. People currently set to participate include Mark White [White Summers Caffee & James LLP], Neil Shroff [Orion Capital], Tom Maier [Fudderman Dupree], Dennis Fernandez [White Summers Caffee & James], and Warren Savage [Silvaco].

Surely if you were to ask these five people to come together to consult with you on an acquisition offer from a potential buyer, you’d have to pay a sizable chunk of change to get their advice. Much easier instead to come to Cadence on November 1st, listen and learn.

Nonetheless, without the voices of experience on the panel – Srivastava, Madhavan, Rowen, Kranen – it just won’t be as weighty a discussion.

All that being said, you should still come to the ESD Alliance event – enjoy the organization’s hospitality, wine and cheese, and absorb the information the experts are offering up, info you’ll no doubt find useful as you head into the only exit available these days in EDA, being acquired.

Of course, the overarching reason you should attend the event on November 1st is for the networking. How else are you going to find out who’s selling, who’s buying, and how you can be part of their equation?


To attend the event, register here on the ESD Alliance website.


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2 Responses to “Calling Srivastava, Madhavan, Rowen, Kranen: ESDA needs you on November 1st”

  1. Bob Smith says:

    We would be thrilled to have any or all of the luminaries you mentioned attend! Thanks for getting out the word on this session – it will be a good one.

  2. Steve Pollock says:


    I agree with you that hearing the experience of Kathryn Kranen, Rajeev Madhavan, Chris Rowen and Sanjay Srivastava would be beneficial to the Emerging Company members. The Emerging Companies Committee’s goal has been to provide its members valuable insights to help them achieve success.

    We have 2-3 events/year. As you know, they are both great networking opportunities and educational opportunities. We are quite proud of the content that we have provided to our members over the years.

    The goal of the legal panel is to provide our members valuable legal advice, at no charge, provided by experts on topics of interest to our members. This is the 2nd legal event. The first one was on patents and trademarks and was a phenomenal success. We are hoping that this one will be too.

    Where we gain insights from successful entrepreneurs is the Jim Hogan Emerging Company series where Jim has an in-depth interview with successful entrepreneurs to discuss philosophies and success factors that contributed to their success. Kathryn was one of the entrepreneurs interviewed by Jim. Rajeev, Sanjay and Chris are excellent suggestions for the Jim Hogan series. The next Jim Hogan Emerging Company series will be held early next year and Jim will interview Dave Patterson with a focus on innovation and Berkeley’s open source RISC processor.

    We certainly appreciate your support in attending these events and your constant prodding to encourage the industry to strive for greatness. The Emerging Companies Committee hopes that we have contributed in our quest to help the stimulate greatness within the emerging companies. It has been an exciting venture and through our conversations, I know that you are enjoying and see benefit in these events. Thanks for all of your support and suggestions.

    You can view past events at the ESD Alliance Website –

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