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 What Would Joe Do?
Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at She can be reached at peggy at aycinena dot com.

DVCon Week: Bose and Hogan to Showcase Gravitas

February 10th, 2016 by Peggy Aycinena

Sometimes you just gotta wonder
what happens behind the closed doors of the executive suite. Last June, when Synopsys acquired Atrenta, Atrenta’s founder – a distinguished technologist, alum of IIT Kanpur, UT Austin, Bell Labs, Cadence and Interra, and profoundly well-seasoned EDA leader – closed the door on his leadership role at the company he founded 14 years before.

I will admit, I do not know if Dr. Ajoy Bose actually ever reported to duty at Synopsys last summer – the received wisdom would have us believe he needed to set foot there long enough to help his team transition into the Big Purple – but in truth, it is hard to imagine him ever playing second fiddle to Dr. Aart de Geus or Dr. Chi-Foon Chan, or anyone else for that matter. He is a man of that much dignity and gravitas.

Of course, if Bose did punch a time clock at Synopsys, it was for nary a nanosecond in geologic time. It’s been 9 months since the acquisition and now Bose is clearly free to speak in public about the past, present and future of the industry he has helped to create. That surely would not be happening if Bose was just a node in the org chart that has Chan and de Geus at the top of the pyramid.

So there’s one half of the good news included herein.

The other half is this: For the absolutely extraordinary convenience of the lucky ducks who will be at DVCon from February 29th to March 4th, they needn’t drive anywhere to hear Bose speak publicly on Tuesday evening, March 1st. Given the mind-numbing nature of the traffic in Silicon Valley in these boom times, the opportunity to not get into a car to seek out a different venue for the Tuesday evening EDAC event is pure gold.

Folks just have to duck out of the DVCon Happy Hour Exhibition Hall at 6 pm, seek out a nearby ballroom in the very same DoubleTree Hotel, enjoy EDAC’s hospitality in the food and wine category, and be in their seats by 7 pm – on the edge of their seats, no doubt – to see the Charlie Rose of EDA, Jim Hogan, help Dr. Bose plumb his years of success for kernels of truth that those in the audience will hopefully use to navigate their own successes going forward.

Hogan will help showcase Bose’s remarkable – dare we say, encyclopedic – knowledge of the n-dimensional process of translating obtuse technical solutions into thriving commercial enterprises. How the magic happens, in this case the EDA magic.

So add up the two halves of good news: Add Bose to Hogan to DVCon, and house them all under one roof, and you will see why you’ll only have yourself to blame if you don’t know more at the end of the first week in March than you did at the end of the last week in February.

You can register for the EDAC Ajoy Bose/Jim Hogan conversation here.

You can scan DVCon’s entire conference program here.

Dr. Ajoy Bose …

Bose founded Atrenta in 2001. He began his career at AT&T Bell Laboratories in Murray Hill, N.J. and spent 12 years in a series of increasingly responsible positions ending as department head, IC Design Automation Department. From AT&T, he moved to Cadence Design Systems where he served as VP of Engineering. In this role, he managed and led the team that pioneered the Verilog simulation products. Prior to establishing Atrenta, Dr. Bose was founder and president of Software & Technologies, Inc. and Interra, Inc. During his tenure as Chairman and CEO of Interra, Dr. Bose incubated and spun out a number of successful ventures in EDA, Digital Video, and IT services.

Bose received a BSEE from the IIT Kanpur, which awarded him the Distinguished Alumni award. He received an MS and a PhD in
Electrical and Computer Engineering from the University of Texas at Austin.


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