What Would Joe Do?
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.
Real Intent: New Look, New Location, New Year
November 14th, 2012 by Peggy Aycinena
It’s a bit early for New Year’s Resolutions, but Real Intent has gotten a jump on the popular annual ritual. As of today, the company is declaring “a bold new look for its corporate logo and Web-site, and a new location for its headquarters.”
The press release reiterates Real Intent’s offerings – Ascent, Ascent Lint, Ascent Implied Intent Verification, Ascent X-Verification System, Meridian, Meridian CDC, and Meridian Constraints – and says, “with the capabilities [of these products] in mind, Real Intent re-imagined its logo to mimic the real intent of these software offerings. The familiar white and blue logo now is recast with striking simplicity.
“The new ‘look’ graphically parallels the simplicity and speed with which SoC designers can use Real Intent’s technology. The transformation mirrors Real Intent’s evolutionary change from an EDA formal verification company to a best-in-class verification solution company. Real Intent has also transformed its Web-site with a dramatic, clean new look and simple navigation that parallels the simplicity and ease of use of its solutions.”
Now, you may say that all of this is being done just to catch the eye of a jaded public, but consider how hard change really is.
Real Intent has been in business since 1998. Which one among you has been underway with an all-consuming enterprise for over 14 years and still has the energy, courage, and optimism to announce changes that span a new look, a new location, and job openings all on the same day?
So take a page from the Real Intent playbook and examine your own look at feel. If you have the wherewithal to re-create it, to evolve on to the next phase of your corporate life, then do it, celebrate it, and announce it!
By the way, Prakash Narain, Real Intent Founder, President and CEO, is quoted: “Our bold new look matches the technological strides Real Intent has made to achieve best-in-class verification solutions for our customers.”
Also per the Press Release: “To accommodate its dramatically growing business, Real Intent has moved its headquarters to a new Sunnyvale location. The new offices at 990 Almanor Ave., Suite 220 can accommodate 50-percent more employees, and the company is actively hiring in all departments.”