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EDACafe Editorial ![]() Peggy Aycinena
Peggy Aycinena is a contributing editor for EDACafe.Com Design West: Center of the Engineering UniverseMarch 28th, 2012 by Peggy Aycinena
The folks who run Design West, happening this week at the San Jose Convention Center, modestly call it the Center of the Engineering Universe. In truth, they may not be so far off. The show used to be Embedded Systems, parts of which still survive therein, but now it’s really so much more. Design West today includes tracks entitled Android, Black Hat, DesignMED, Designing with LEDs, Multicore, and Sensors in Design – some of which used to be shows in themselves. Now they’re all living side-by-side under one Big Top, and seeming to enjoy the synergy.
To confirm that impression, I asked numerous people in the very crowded Press Room what the show was about. There were three types of answers: 1) The show is an opportunity for UBM to pull together disparate pieces of their conference portfolio, capitalize on economies of scale, and benefit from that synergy/energy thing. 2) The show is about embedded systems with those other things – hardware security, LEDs, multicore stuff, and sensors – thrown in to spice things up. 3) Anything that doesn’t operate with some sort of keyboard and screen is an embedded system, ergo anything is possible and/or probable at Design West.
Everything at Design West is designed to either to demonstrate the greatness of the companies on hand, or to showcase the greatness of the customers those companies sell into. Design West is indeed the Center of the Engineering Universe. Or it’s DAC. Same content. Same size. Better location. RelatedTags: Android, Black Hat, Design West, DesignMED, Embedded Systems, LEDs, Multicore, Sensors, UBM This entry was posted on Wednesday, March 28th, 2012 at 12:29 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. |