EDACafe Weekly Review August 30th, 2012

Hal Barbour: Master of the mega-trend
August 30, 2012  by Peggy Aycinena

 

Hal Barbour is President of CAST, an IP company based on the East Coast. Hal has a tremendous ability to explain the many facets of the industry, and it was a great pleasure to sit down and talk with him this week. When we spoke by phone on August 29th, he had just wrapped up an earlier call with a customer.

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Hal Barbour on All things IP …

Q: How do you make yourself known to customers?

Hal Barbour: We have always put a lot of information in the hands of our customers, but the delivery mechanism today is quite a bit different. We’ve learned to leverage most of the contemporary tools – blogs, online meetings, webinars, shows and press releases. Press releases are just as important as ever, but where we used to send them to a central distribution center and a group of editors, now there are about 15 or 20 various people and outlets who disseminate the information to a much larger population.

Q: And how do working engineers hear about the products?

Hal Barbour: That’s the really interesting thing. Engineers today can easily see press releases directly, plus they have at their disposal a powerful set of search tools to help them get the information they need, so whatever information you’re putting out there, it better be right and it better be credible. If it’s not, engineers have got plenty of other sources to turn to.

And if you’re going to be out there, you better be able to respond to inquiries quickly and rapidly. Ultimately, however, it’s your name and your reputation that sells products. I can’t tell you the number of people who contact us based on our name and reputation.

Q: Isn’t that called ‘word of mouth’?

Hal Barbour: That’s exactly what it is, only it’s even faster today. Spreading the word used to be limited by who you knew, but today with social media and blogs, word of mouth moves at lighting speed and is more important than ever. Even today, though, nothing substitutes for face-to-face contact with the customer.

Autumn Destinations: a sampling of upcoming conferences
August 29, 2012  by Peggy Aycinena

 

As Labor Day Weekend comes to a close, summer is officially over. Now it’s time to look out across the next 4 months and figure out how you’re going to spend your conference travel budget. Here’s just a small sampling of the many excellent options available to you.

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* IMAPS: International Symposium on Microelectronics
September 9-13
San Diego Convention Center

* CICC: Custom Integrated Circuits Conference
September 9-12
Double Tree Hotel, San Jose

* HPEC: High Performance Extreme Computing Conference
September 10-12
Westin Hotel, Waltham

* IDC: Intel Developers Conference
September 11-13
Moscone Center, San Francisco

* Design East: The Center of the Engineering Universe
September 17-20
Hynes Center, Boston

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