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2015 CES Keynote Address by BK Yoon and the Samsung Announcements
January 5th, 2015 by Sanjay Gangal
Article source: BusinessWire
Under the banner “Creating Possibilities, Shaping the Future,” Samsung Electronics Co., Ltd., today unveiled its vision for smarter living at the company’s 2015 International Consumer Electronics Show (CES) press conference. Attended by more than 1,700 industry partners and media, Samsung showcased its next generation devices and services, led by an 88-inch SUHD TV and Samsung’s Milk VR virtual reality video service. With a focus on bringing the future into the home and creating experiences that enhance consumer lifestyles, the 2015 portfolio has already received 36 CES Innovation Awards.
“Delivering great experiences to Canadians will be our focus in 2015,” said Mark Childs, Chief Marketing Officer, Samsung Canada. “More than ever, Samsung is focused on smarter living at the intersection between great technology, content and services. And, it’s our insight – that all innovation has to be focused on the consumer experience – which is underpinning Samsung’s success.”
SUHD TV Takes Picture Quality to New Heights
The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while expressing stunning contrast levels – producing images with much darker blacks and an elevated brightness two-and-a-half times brighter than conventional TVs with twice the colour adjustment points.
SUHD TV’s nano-crystal semiconductor transmits different colours of light depending on their size to produce very high colour purity and light efficiency. This technology produces a wide range of more accurate colours, providing viewers with twice the colour adjustment points and 64 times more colour expression than conventional TVs.
Collaborating with 20th Century Fox, Samsung is optimizing content to deliver the premium quality of SUHD and give consumers an unrivaled UHD viewing experience. Most recently, Samsung partnered with the Fox Innovation Lab to re-master specifically for SUHD TV the critically acclaimed film, Exodus.
Renowned Hollywood colourist Stephen Nakamura explained to the press conference the importance of SUHD’s colour. “Colour really sets the tone for a movie. It can completely change the mood and the feel,” said Nakamura, who has worked on X-Men, Days of Future Past, Quantum of Solace and Exodus. “I recently re-mastered Exodus for the SUHD TV, and the experience was incredible. It really brought the film to life in ways I never thought possible.”
“Samsung is advancing UHD to the next-generation viewing experience, making the lightest colours come to life in your home,” said John Srebrnjak, Director of Product Marketing & Sales Operations, Consumer Electronics, Samsung Canada.
Samsung also unveiled the result of its collaboration with Yves Behar, the renowned designer and founder of the award-winning design firm Fuseproject. The 82-inch S9W TV is an exquisitely curved panel that sits on a metallic cube, reminiscent of a sculpture, giving any living room the ambience of an art gallery.
From 2015, all new Samsung Smart TVs will be powered by Tizen, which not only provides better connectivity, but also gives developers a more robust and easier platform for which to create new applications. Most importantly, it ensures that consumers will have access to a much broader range of Smart TV content and services.
Samsung also introduced innovative audio products that give consumers a more dynamic, surround-sound audio experience. Developed by Samsung’s new state-of-the-art audio lab in Los Angeles, California, the WAM7500/6500 deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology, which enables true omni-directional sound both horizontally and vertically. The WAM7500/6500 fills the room with truly balanced sound. Led by the WAM7500/6500, Samsung plans to expand its audio line-up in 2015, focusing on a range of omni-directional 360 speakers and curved sound bars.
Samsung was joined by Mike Dunn, President of 20th Century Fox Home Entertainment, to announce the launch of the UHD Alliance, which aims to create a unified criterion for premium UHD platforms to ensure that consumers get the best possible UHD experience; the alliance brings together leading Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies.
Digital Appliances Designed for a Better Lifestyle
Samsung’s new award-winning Flex DuoTM oven range with Dual DoorTM brings ideal flexibility to the home kitchen. It’s a concept that combines three ovens into one. The two doors integrate to provide three cooking configurations. The oven can either be large enough for that perfect big meal, or quickly transform into two ovens to make two separate dishes, such as a roast in one and a cake in the other. The Smart Divider separates the ovens to make sure neither heat nor smells transfer from one dish to the other – performance, efficiency and flexibility combined in a single oven.
For any family with children, persistent stains in the laundry are a frequent problem. Samsung makes it easy to pre-treat stains with the Samsung activewashTM top-loader washing machine. Treatment and pre-wash take place in the activewashTM‘s built-in sink, complete with water jet and scrubbing surface, from where laundry can be dropped straight into the washing machine below. No more drip trails from the sink to the washer. Additionally, Samsung’s proprietary Super Speed technology has now reduced wash time to as little as 36 minutes.
Samsung also launched its POWERbot VR9000 robotic vacuum cleaner. Its Digital Inverter Motor delivers up to 60 times stronger suction power than previous robotic vacuums. Thanks to Visionary Mapping Plus, the POWERbot creates a complete map of the home, and calculates the most efficient cleaning path. It even finds its way back to its docking station for recharging.
MILK VR Delivers Virtual Reality Content
Fans of the Samsung Gear VR – the virtual reality headset powered by the Samsung Galaxy Note 4 – will also be able to tap into the Milk experience, with a daily stream of immersive 360-degree videos and VR channels for music, sports, action and lifestyle. The service will offer both “Instant Play” (progressive streaming) and “Best Quality” (download) options in the highest quality available (4K x 2K). Through daily content updates and curating of new videos, Gear VR users will always have fresh, immersive videos to explore. In a first of its kind announcement, Samsung is partnering with Skybound Entertainment, producers of The Walking Dead, to create in 2015 the first mystery suspense thriller entirely produced for VR. Additionally, through content partnerships, including those with the National Basketball Association (NBA), Skybound Entertainment, RedBull, Mountain Dew, Acura, Artists Den, Refinery 29 and Boiler Room, Samsung will continue to bring dynamic virtual reality content to consumers.
New Era for Portable Storage with Samsung Portable SSD T1
For more information, please visit: http://global.samsungtomorrow.com/CES2015