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 The Breker Trekker

Archive for April 23rd, 2013

Ladies and Gentlemen, Step Right Up!

Tuesday, April 23rd, 2013

As I mentioned in my debut post, this blog will be a mix of technical information, industry commentaries, and updates on Breker and our team. This time I’d like to fill you in on some of the activities that have kept us busy so far in 2013. In the EDA industry, most of the major conferences and tradeshows occur in the first half of the year, while most of the sales happen in the second. That’s not coincidental. New products are introduced at the events, users generally evaluate them in mid-year, and Purchasing departments usually want to close deals before the end of the calendar year.

Accordingly, we at Breker have been very busy with a series of shows in 2013. The biggest event so far was the Design & Verification Conference and Exhibition, better known as DVCon. Held in the San Jose DoubleTree hotel, the focus has shifted over the years to verification, with very little emphasis on design. Perhaps that’s due to another local show called DesignCon about a month earlier. Breker was at DVCon in force, with a spiffy new booth graphic to explain our SoC verification flow.

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