Silvaco just announced an agreement with Avery Designs for the distribution of Avery’s verification IP (VIP) for the MIPI I3C sensor interface protocol, which is used in smartphones, IoT devices and camera systems; and its VIP for in-car network applications based on the CAN- FD / LIN / FlexRay protocols.

I sat down with Chris Browy, VP of Sales and Marketing at Avery Design to learn more about what are the benefits of using their VIP.

Before we dig into the ones and zeroes, how long have you been with Avery Design?

You may be surprised to hear that I have been with Avery Design since 1998, for over 20 years. Prior to that, I was at Cadence for almost 10 years directing both ASIC Design Services, and Top-down IC Design Practice. I guess that makes me a veteran of the industry.

Chris, what was the customer design activity that got us working closely together?

We have been working with joint clients that are creating SoCs for automotive applications. Silvaco has a suite of automotive network protocol IP which are popular – both CAN and FlexRay. For cameras and other kinds of sensors around the vehicle, Silvaco is one of the first vendors to offer the new I3C protocol IP, which replaces I2C interfaces, and enables multidrop serial data buses. Semiconductor design IP must be verified before it goes into an SoC, so it was natural for us to offer a solution where the IP comes from Silvaco and the VIP comes from Avery Design.

Can you talk a little about the Sales activity? Can you name names?

I would love to share customer names with your audience, but why should I let competitors know where we have been winning. Seriously, Silvaco and Avery have worked over half-a- dozen engagements with name brand companies your readers would be familiar with. And on the development side, we have worked closely on creating the VIP for the new I3C interface, so a robust and complete solutions is available to design teams.

Why do Design and Verification managers choose Avery VIP?
(more…)