By Nick Dutton, senior director for product marketing, Atmosic
Consumers and businesses alike are prioritizing sustainability in their purchase decisions. We’re all becoming more conscious of the environmental impact of the products we use and discard. Below is a look at some segments where we’re seeing this demand for sustainability in full force.
In 2024, we’ll see consumers double down on sustainable asset trackers. Why? Simply put, people want a more convenient way to keep track of their items, whether it be luggage, keys, or even pets. As consumers are deciding what type of tracker to purchase, battery life is a critical consideration. Replacing batteries costs time and money. Plus, battery waste is bad for the environment, making eco-friendly asset trackers a must-have. One great example is the Samsung SmartTag2, which delivers 700 days of battery life thanks to Atmosic’s ATM3325 Bluetooth 5.3 SoC.
Furthermore, many industries—including healthcare, agriculture, and manufacturing—rely heavily on asset tracking applications. Asset trackers are a great way for businesses to manage the equipment in their facilities and keep tabs on where shipments are going. Since these companies have anywhere from hundreds to thousands or even millions of assets to manage, it’s critical that businesses choose sustainable asset trackers to minimize their maintenance time, costs, and carbon footprint.
We’re seeing a growing demand for other types of sustainable devices as well. Retail stores are adopting eco-friendly electronic shelf labels (ESLs) to display real-time pricing information. Enterprises are adopting sensors and beacons with extended battery life that can be integrated into all sorts of IoT applications. Plus, consumers are looking for eco-friendly keyboards and mice. Targus’ ErgoFlip EcoSmart Mouse, which was selected as a CES 2024 Innovation Award Honoree, stands out in this category; it reduces power consumption by using an Atmosic ATM2 Bluetooth SoC that is four times more energy efficient than other BLE chipsets.
