EDACafe Industry Predictions for 2023 – Pure Storage

By Amy Fowler, VP and GM of the FlashBlade BU, Pure Storage.

Amy Fowler

Organizations Will Prioritize AI/ML Expertise, but Finding IT Talent Won’t be Easy: To truly take advantage of AI is a long journey; one that will continue to be bottlenecked by a lack of IT talent. Organizations need data scientists, people who are technically capable and cognizant of AI/ML technologies, however labor market shortages have caused them to pull back on growth plans. While layoffs may continue in 2023, organizations will hold onto the technologists working in areas of AI/ML that have the ability to provide far-reaching benefits in the future.

Growth of Machine-Generated Data: While spending may slow down amid a recession, data generation will not. In 2023, more companies will use machine-generated or synthetic data to help train their AI models. One of the advantages of this type of data is the ability to be generated with the precision that data scientists need, saving time and eliminating bottlenecks in the training process such as data sanitization needed for human-derived data. This path will generate more data that can be used to feed their AI training engines faster, consequently creating more demand for fast data storage.

For example, when building autonomous cars, companies need to simulate numerous combinations of possible events on the road which can’t be achieved just in practice. So they’re simulating them, which means they’re generating test cases and they’re feeding that into their AI engines to try to train their self-driving systems.

Escalating the conversation around technology’s role in ESG: The macroeconomic trends and geopolitical landscape globally resulted in a dramatic increase in energy costs in 2022. Energy costs will continue to remain high and potentially accelerate in 2023 and will likely coincide with an increase in the regulatory landscape around data center power and cooling. In 2023, the conversations around corporate sustainability initiatives will escalate and will reshape how enterprises evaluate and make purchase decisions when choosing which technology solutions to invest in. In fact, savvy customers will look at not just their suppliers, but the entire supply chain to see where and how goods are manufactured and sourced.

About Author:

Amy is a global business leader with 20 years of experience building and running cross-functional teams across a number of facets of an organization, including sales and sales operations, product marketing and solutions, and go-to-market strategy and operations. As VP and GM of the FlashBlade BU, Amy is responsible for leading highly performant teams responsible for product, market and messaging strategy, BU operations, pricing strategy, quality, and delivery of the FlashBlade product line.

Category: Predictions

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