Global Business in EDA Posts Tagged ‘sales’The Contingent Purchase Order Reassures Buyer and SellerTuesday, July 7th, 2020Who has time to evaluate?After a nominal evaluation, an EDA tool buyer may find that a product can help improve their design flow, but it is missing a critical feature. It is risky for the buyer to purchase “as is”. The seller may want to develop the feature. It will take time, money, and resources. It is risky for the seller to invest in developing the feature without a buyer’s commitment. One way to accelerate this sales cycle is to offer a Contingent Purchase Order. 3 actions a small EDA Company can take to save 2020Tuesday, June 9th, 2020
There are three actions that a CEO can implement today to accelerate sales:
1. Explore stalled opportunities. Projects put on hold in Q1 are prime targets for short term business. End users have deadlines too. Every single stalled opportunity needs an urgent call to the highest relevant executive at the potential customer. It is best to match executive levels for these calls. A small company CEO might call another CEO, or a Division General Manager at a larger company. A CTO always calls a CTO. Begin making customer calls while competitors go back to the old ways of sending emails and waiting for prospects to respond. |
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