Who has time to evaluate?
After a nominal evaluation, an EDA tool buyer may find that a product can help improve their design flow, but it is missing a critical feature. It is risky for the buyer to purchase “as is”.
The seller may want to develop the feature. It will take time, money, and resources. It is risky for the seller to invest in developing the feature without a buyer’s commitment.
One way to accelerate this sales cycle is to offer a Contingent Purchase Order.
