Fifty percent of EDA business is typically done outside of the United States. Since COVID, driving global 
revenue is just as important, but more difficult than ever. I have been helping small and mid-sized EDA companies to accelerate global revenue for two decades. I hope that my experience can help you in these challenging times.
In the technology sector, and EDA in specific, almost all strategic customers have global operations. An evaluation in India, for a customer who will place an order in the United States is not uncommon. A global approach is necessary to serve these strategic customers.
In the COVID-19 market environment, it is more difficult to travel to meet and support new and existing customers. The common “visit from headquarters” is nearly impossible. Suppliers need a local team to reach and support customers locally.
