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 The Dominion of Design

Archive for April 26th, 2012

Aart’s SNUG Silicon Valley Keynote – Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change

Thursday, April 26th, 2012

In a design ecosystem increasingly influenced by software and systems development, massive verification demands, and the boundaries of physics, engineers have a wonderful new set of problems to solve! Yet the principles they will use to innovate their way to exciting solutions and products remain as fundamental and universal as the reality of the Golden Ratio itself. With the aid of some of these principles, Aart talks about what new strategies and methodologies semiconductor players will need to achieve the critical mass necessary to craft productive and creative solutions within a design ecosystem complexity that surpasses anything seen yet in human history.

Click on the graphic to view the video.

SNUG 2012

Aart de Geus

Dr. Aart de Geus
CEO & Chairman of the Board
Synopsys

SNUG 2012 Keynote - Aart de Geus - Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change
ClioSoft at DAC
Altair
TrueCircuits: IoTPLL



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