Panel on HW/SW Co-design from the Software Perspective, Mon.

The Dominion of Design

Graham Bell
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.

Panel on HW/SW Co-design from the Software Perspective, Mon. Feb. 27

February 21st, 2012 by Graham Bell

EDA companies often address hardware/software co-design from a hardware point of view. ie, how can software developers run their software on this representation of a chip that was designed on our tools. This viewpoint often overlooks the real concerns of software developers. Today, since software is the fastest growing and the largest engineering content of a SoC/ASIC design, it is time for the EDA industry to understand the needs and concerns of the software industry. This panel attempts to address these needs and concerns.

The panel is organized by Paul McLellan, an EDA industry: guru, veteran, analyst and author. He has extensive experience in IC design, software development and system virtualization . In particular he was VP marketing at VaST (since acquired by Synopsys) and Virtutech (since acquired by Wind River/Intel). The panelists include software engineering managers who are responsible for SoC/ASIC software development at major corporations. After the panelists discuss their issues there is a 30 minutes audience questions and answers session.

Moderator:
	• Paul McLellan, EDA Industry Analyst and Author, EDA Graffiti
Organizer:
	• EDAC Emerging Companies Committee
Panelists:
	• Michael James, Senior Staff Engineer, Lockheed-Martin Space Systems Company
	• Atul Kwatra, Principal Engineer, Intel corporation
	• Bill Neifert, Chief Technology Officer, Carbon Design Systems
	• Don Williams, Head of Core Technology, Skype

Date:

Monday, February 27, 2012

Time:

6:30 PM to 9:00 PM.

Location:

DoubleTree Hotel, 2050 Gateway Place, San Jose, CA 95110 (Co-located with DVCon)

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