Embedded Systems Conf. Silicon Valley, May 2011: Sights and Sounds

The Dominion of Design

Graham Bell
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.

Embedded Systems Conf. Silicon Valley, May 2011: Sights and Sounds

May 4th, 2011 by Graham Bell

ESC SV is taking place this week at San Jose Convention Center. On Tuesday, before I walked the convention hall, I took the time to hear a presentation by John Bruggeman, senior vice president and CMO, Cadence and Nimish Modi, senior vice president for the System and Software Realization Group at Cadence, regarding their new System Development Suite which features two new products. You can read more about it here.

I had my digital audio recorder switched on during the press conference. You can hear John Bruggeman talking about App Driven Electronics and Nimish Modi giving details for the new System Development Suite and also Kevin McDermott, ARM Dir. of Marketing presenting on Cadence Co-Verification at ARM.

Below are photos I took at the press meeting, and around the conference floor. Enjoy!

+Graham

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