The Dominion of Design 
Graham Bell
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer. Whither EDA in 2011?January 6th, 2011 by Graham Bell
Dan Nenni, blogger, hosted the EDA Consortium CEO Annual CEO Forecast and Industry Vision Panel last night at the Double Tree Hotel in San Jose. Aart de Geus from Synopsys and Charlie Huang (filling in for Lip-Bu Tan) from Cadence and Ravi Subramanian from Berkeley talked about various trends, drivers and impacts. It was Wally Rhines from Mentor that named two possible growth numbers for 2011. One was based on a calculation what the financial analysts say for the coming year and came in at 8%. The second figure was based on a favorite formula that says the previous year’s R&D spend is strongly correlated to the following year’s EDA growth. This formula delivered an exuberant 14%. I like these numbers and I think we can expect hiring to pick up. As one exec over at a leading company mentioned to me, even marketing managers are finding jobs. What do you think? Do you see 8% or 14%, and will hiring pick-up? One more thing….the Jan. 4 issue of EDA Weekly covered The Best of 2010 – EDA Weekly Magazine, Press Postings, and Careers Corner. Check it out Happy New Year. +Graham One Response to “Whither EDA in 2011?” |
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Will hiring pick up? Mark Gilbert has an interesting take in his latest column, he’s looking forward to a better 2011. Since my response (which can be read over at Mark’s column), I have been thinking seriously about EDA brain drain to other areas … i.e., the people that we would want have left for greener pastures. Whatever your opinion of Google or McKinsey, I don’t know if people who have gone there post-EDA will ever come back if asked.
Web 2.0 poses a serious challenge despite the numbers cited at the recent EDAC CEO forum … never mind Google or Facebook; does EDA have a story that matches something like Urban Airship in Portland, Oregon? The company was founded as a two-person bootstrap in the first week of June, 2009 and in the last week of July, 2010, they closed on Series A funding of $5.4 Million. Urban Airship is now in the process of moving into nice, new, large Pearl District offices with a staff of dozens.