Cindy Wilson, Marketing Communications Manager
Wilson has been marketing communications manager at EVE since 2006 and is responsible for its tradeshows, seminars and events planning, media planning, social networking programs and budgeting. She has worked in EDA since 2002 when she joined Tharas Systems and held various positions, including … More »
What Is Up With Social Media?
December 2nd, 2011 by Cindy Wilson, Marketing Communications Manager
A commonly asked question I hear all the time is: “What is up with Social Media?” As well as, “Is this just another phase?” And, “Do companies need to get on board or just ride it out?”
The answer to all is YES; your company needs to be established with Facebook, Linkedin, Twitter and YouTube for it to be considered current in Marketing now-a-days. Every year the cost/return to traditional Marketing will continue to decline. In 5 years time, it will just be the way things are done.
Keep in mind, it is found that increased sales, decreased cost and customer satisfaction are the top three reasons why it is important for business to connect with Social Media. Although some executives are still reluctant to the idea of putting time and efforts into something they are not sure about. They may be worried that “bad” feedback might come out of Social Media.
Always remember that companies will get both good and bad feedback throughout their lifetime, but “negativity” is not a bad thing. It is important that you respond in a timely fashion and be sure to always respond in a professional way.
EVE has put together a Social Media Strategy, based on my research, training I received at an American Marketing Association workshop and input from the sales and marketing teams. My suggestions for getting started are based on this exercise.
You may want to begin with a brainstorming session with your team to determine which Social Media avenues are best for your company. Before jumping into social networking as a marketing tactic, you should consider the following.
If you haven’t already, consider blogging or being on a regular guest blogger on another blog. This helps expose your company and, with good content, people will always come back to view your blogs.
Here’s a great point from the blog by David Amerland, the author of the best-selling “SEO Help: 20 steps to get your website to Google’s #1 page,” on “Social Media Marketing is Crucial to your Business Success”:
To read the entire article, go to: http://technorati.com/business/article/social-media-marketing-is-crucial…