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 Bridging the Frontier

Archive for September 22nd, 2018

Follow-On Digital Marketing Workshop Outlines Foundation for Digital-Driven Marketing and Sales

Saturday, September 22nd, 2018

REMINDER: The ESD Alliance continues its Digital Marketing Workshop Series with a focus on the three key ingredients to master digital-driven marketing and sales –– Agility, Training and Collaboration –– Wednesday, October 3, at SEMI in Milpitas, Calif.

It features Digital Marketing Experts OneSpin’s Nicolas Athanasopoulos and Breker’s Dave Kelf who return to offer part two of their popular workshop series on best marketing practices for an effective social media strategy.

Dave

Nicolas

Nicolas, born into the generation of digital natives and keen to keep his finger on the pulse of change with state-of-the-art marketing technology, posted a piece today on LinkedIn outlining the basis for this follow-on workshop. He explains that feedback from the first Digital Marketing Workshop about implementing digital marketing helped him identify key elements required to establish a foundation for digital-driven marketing and sales.

Attendees will learn how modern, digital marketing campaigns are planned and deployed in an agile manner. Nicolas and Dave, a well-known and respected EDA marketing executive, will provide a comprehensive overview of available resources and educational platforms that leverage self-paced learning to acquire a digital skillset. What may be most valuable are their “tips” that will cover methods to aggregate advantages of disruptive marketing techniques with traditional sales.

The LinkedIn post by Nicolas, OneSpin’s head of digital strategy, can be found at: https://bit.ly/2xwPkAB

Join us for a not-to-be-missed evening Wednesday, October 3, from 6 p.m. until 8:30 p.m. at SEMI located at 673 South Milpitas Blvd. in Milpitas! It will include dinner and plenty of time for networking with Dave and Nicolas. Doors will be open if you want to arrive early to beat the Silicon Valley traffic. SEMI has comfortable seating areas and readily available WiFi. We’ll have refreshments chilling on ice!

Registration information can be found at: https://bit.ly/2LLg4S9

As always, I welcome your questions or comments. I can be reached at bob@esd-alliance.org

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