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 Bridging the Frontier
Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

Excitement Ahead Following an Eventful April

May 9th, 2018 by Bob Smith, Executive Director

 Without the slightest bit of exaggeration, the month of April was eventful for all of us at the ESD Alliance. We hosted two well-attended events and announced a memorandum of understanding where the ESD Alliance will become a SEMI Strategic Association Partner.

Just like many of our members, we are busy preparing for DAC. We’ll have more on our DAC plans in a few weeks, including details on DAC’s new Design Infrastructure Alley, an initiative from the ESD Alliance and Derek Magill of the Association of High-Performance Computing Professionals.

Meanwhile, I invite you to visit the ESD Alliance website for updates. Photos from the CEO Outlook are posted under Resources. The video from the panel discussion is available now as is a two-minute preview of the video for non-members. As you’ll see in the video, panelists were Arm’s Simon Segars, Dean Drako of IC Manage, Wally Rhines from Mentor, a Siemens Business, and Sonics’ Grant Pierce, all ESD Alliance board members. Ed Sperling, editor-in-chief of Semiconductor Engineering, served as moderator at the evening hosted by member company Cadence Design Systems.

The CEO Outlook panel from left to right: Dean Drako, Grant Pierce, Wally Rhines, Simon Segars and Ed Sperling.

Photos from the Digital Marketing Workshop held at the end of April at the SEMI office are up on our website also. The talks by Nicolas Athanasopoulos, OneSpin’s head of digital strategy, and Dave Kelf, chief marketing officer at Breker, were excellent primers on the best marketing practices for an effective inbound digital marketing strategy.  A video of their presentations will be available soon for those who attended.

Digital Marketing Workshop speakers Dave Kelf and Nicolas Athanasopoulos with Metrics’ Jens Andersen.

Based on the feedback from the workshop, we may repeat it later in the year. If we do, we urge anyone from within the semiconductor industry interested in implementing or improving their company’s content marketing strategy to attend. We welcome requests to offer this workshop in areas outside of Silicon Valley. If the interest is there, we will consider it. Let us know.

As always, I welcome your questions or comments. I can be reached at

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