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 Bridging the Frontier
Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

Join the ESD Alliance for a Workshop on Digital Marketing

March 29th, 2018 by Bob Smith, Executive Director

Lest you think that the CEO Outlook is our only event in April, let me surprise you with an opportunity to learn from experts on how to apply digital marketing to the electronic system design ecosystem.

Yes, we’re hosting a Digital Marketing Workshop Thursday, April 26, with Nicolas Athanasopoulos, OneSpin’s head of digital strategy, and Dave Kelf, chief marketing officer at Breker. Both companies are corporate members of the ESD Alliance.



Nicolas and Dave will offer presentations on the best marketing practices for an effective social media strategy. They will advise us on ways to implement a web-based content and lead-nurturing plan with cost-effective and proven digital marketing techniques. It’s a terrific opportunity for CEOs, marketing executives, content creators or anyone else from within our ecosystem to learn about implementing or improving their company’s content marketing strategy.

Our speakers neatly broke the workshop into four sections:

  1. Introduction –– Tech marketing in the digital age
  2. Inbound –– A strategic model for digital marketing
  3. Digital Marketing –– Tactics that fit the semiconductor industry
  4. A Digital Marketing Case Study

I encourage you to attend. Dave Kelf is a well-known and respected marketing executive who’s managed to cross the chasm from tried-and-true marketing practices into an experienced digital marketer. Nicolas is a relative newcomer and already made his mark at OneSpin as he drives the digital transformation, reaching the community through multi-channel experiences. Both are willing and eager to share their knowledge.

The Digital Marketing Workshop will be held at SEMI in Milpitas, Calif., beginning with breakfast at 7:30 a.m. It will run from 8:30 a.m. until 12:30 p.m. The cost for the workshop is $30 per person for ESD Alliance member companies, $75 per person for non-members. Seating is limited. Registration information can be found at:

We have a few seats left for the ESD Alliance-hosted CEO Outlook Thursday, April 5, at Cadence Design Systems’ Building 10 in San Jose, Calif. Panelists are Arm’s Simon Segars, Dean Drako of IC Manage, Wally Rhines from Mentor, a Siemens Business, and Sonics’ Grant Pierce. Ed Sperling, editor-in-chief of Semiconductor Engineering, will serve as moderator. Each will present a brief opening statement about the future of the industry that will lead to a discussion about trends and opportunities. An interactive and moderated audience discussion will follow.

Member companies are invited to a private reception from 5:30 p.m. until 6:15 p.m. An open reception including food and drinks will begin at 6:15 p.m. The panel will start at 7 p.m.

The evening is open free of charge to all ESD Alliance member companies. Non-members can attend for a fee of $40. Registration information can be found at: Seating is limited.

If your company is not a member of the ESD Alliance, please consider joining to become part of a growing ecosytem. The ESD Alliance website is full of information about our technical committees and other initiatives, as well as a listing of the events we sponsor. I’m available to answer questions about why joining the ESD Alliance is important for staying current about the semiconductor design ecosystem, and can explain ROI or other justifications for joining. I can be reached at

Engage with the ESD Alliance at:


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Twitter: @ESDAlliance



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