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 Bridging the Frontier
Bob Smith, Executive Director
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More »

The ESD Alliance CEO Outlook –– A Chance to Network, Compare Notes on Industry Trends

March 20th, 2018 by Bob Smith, Executive Director

Greetings from Dresden, Germany! I’m attending DATE (Design, Automation & Test in Europe), a lively conference sponsored by the ESD Alliance covering a range of topics related to electronic system design.

A reminder that Thursday, April 5, is the date of the 2018 ESD Alliance-hosted CEO Outlook, a rare chance to hear from C-level executives and an opportunity to compare notes on trends and networking with other attendees. Attendees will be able to talk with panelists to learn their thoughts on the semiconductor design ecosystem before they head to the stage. Panelists are Arm’s Simon Segars, Dean Drako of IC Manage, Wally Rhines from Mentor, a Siemens Business, and Sonics’ Grant Pierce. Ed Sperling, editor-in-chief of Semiconductor Engineering, will serve as moderator. Each of the four panelists will present a brief opening statement about the future of the industry that will lead to a discussion about trends and opportunities. An interactive and moderated audience discussion will follow.

Simon Segars

Dean Drako

Wally Rhines

Grant Pierce

Ed Sperling

The event will be held at Cadence Design Systems’ Building 10 in San Jose, Calif., Thursday, April 5. We set aside time during the evening for attendees to interact with senior executives, especially member companies who are invited to a private reception from 5:30 p.m. until 6:15 p.m. An open reception including food and drinks will begin at 6:15 p.m. The panel will start at 7 p.m.

We hope you can join us. The evening is open free of charge to all ESD Alliance member companies. Non-members can attend for a fee of $40. Registration information can be found at: Seating is limited.

Our CEO Outlook isn’t the only event we have planned for April. Later in the month, we will host a morning-long workshop on digital marketing. Watch this space for more information.

If your company is not a member of the ESD Alliance, we invite you and your company to join. Visit the ESD Alliance website to read about our varied events program, technical committees and other initiatives. Please contact me with your questions about why joining the ESD Alliance is important for staying current about the semiconductor design ecosystem. I can explain ROI or other justifications for joining the ESD Alliance. I can be reached at

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