What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » EDA will auction some really cool stuffSeptember 30th, 2013 by Ed Lee
There’s an EDA industry reunion at the Computer History Museum on October 16th. “EDA: Back to the Future” is being put on by EDAC along with several sponsors, and it looks like it will be a night to remember. To learn more about the event and purchase tickets click here. Part of this event is a fund raising auction. I recently talked with Mike Gianfagna at Atrenta about the auction to understand what that part is all about. Ed: Mike, I understand that part of the event on October 16th is a fund raising auction. Can you tell me a little about that? Mike: Sure Ed. The Computer History Museum is working on an exhibit for EDA – one that captures the rich history of this industry and preserves some of its innovation in the form of physical artifacts and some of its pioneers in the form of oral histories, captured on video. It’s a terrific project, but we need money to keep the progress going. The auction on the evening of October 16th is focused on raising that money. How to become venturableSeptember 17th, 2013 by Ed Lee
Are you thinking of starting a hardware company? Although it takes a lot more for a hardware startup to become “venturable” than a software startup, viable funding can be found. Ilgiz Akhmetshin, of SKTA Innopartners details several ways for hardware startups to raise additional funds in his blog: “How to Raise Seed Investments for a Hardware Startup.”
Lee PR does work for SKTA Innopartners. The RTL signoff conversation goes to AsiaAugust 28th, 2013 by Ed Lee
Atrenta will discuss what RTL signoff requirements are needed for SoC designers in China, South Korea and Taiwan at their upcoming seminars in September and October. Click here for more information.
LPR does work for Atrenta How to avoid timing exception pitfallsAugust 20th, 2013 by Ed Lee
We often think that we’ve got the timing job nailed down and that there aren’t any problems that we can’t easily, almost routinely solve. Using timing exceptions to optimize synthesis or P&R shouldn’t be a problem. However, making an error when specifying timing exceptions can possibly shut down a design project. Take a look at what Atrenta’s Shaker Sarwary, Ramesh Dewangan and Sridhar Gangadharan say about how to avoid this situation: (Note: white paper download requires registration) LeePR does work for Atrenta. Webinar on ESL presented by Gary SmithAugust 13th, 2013 by Ed Lee
Do you want to know the latest on ESL? Curious what today’s tools look like? Gary Smith will be conducting a webinar this coming Monday on this very topic – ESL – are you Ready? Gary, along with Mike Gianfagna of Atrenta and Jason Andrews and Frank Schirrmeister of Cadence, will examine the evolution of ESL over the past few years and share the breakthroughs that have occurred in the flow. When is it? 11:00-11:45 am PDT Monday, August 19, 2013 Gary will be recognizing the industry’s “ESL Heroes.” Want to know what an ESL Hero is? Tune in Monday to find out. You can register for the webinar here.
The Semiconductor Supply Chain TomorrowAugust 12th, 2013 by Ed Lee
Before the summer ends and the summer blockbuster movies and DAC become a distant memory (still shaking my head over The Lone Ranger’s flop), let me just share Mike Gianfagna’s vision for next summer’s blockbuster. It’s a tad more like Terminator 2 than the masked man and Tonto. And it may not be too far from reality – that’s what’s exciting…..and scary. Of course it’s about the semiconductor supply chain and how it might affect our lives in the future.
~ Liz Reinvigorating semiconductor startup fundingJuly 22nd, 2013 by Ed Lee
For those in fabless semiconductor or IP startup mode (or even thinking about how to start up and get funding), take a look at Paul McLellan’s report on a couple of panel sessions at the annual GSA Entrepreneurship Conference, held last Thursday, July 18 at the Computer History Museum. Of note is that the first session’s panelists brought a variety of funding models to the table – from a traditional VC to Intel Capital to a brand new incubator on the scene – SKTA Innopartners. In fact, any of you fabless guys really should talk to Angel Orrantia at SKTA. They are focused on fabless semiconductors and enterprise software. Below is an excerpt from Paul’s write-up: GSA Entrepreneurship: Getting Money In and Out Paul McLellan by Paul McLellan Published on 07-18-2013 11:32 PM This afternoon and evening I was at GSA’s entrepreneurship conference at the Computer History Museum. The first two panel sessions were essentially on getting money into companies to get them started (or growing them), and getting money out when you have built the business. Read the rest of Reinvigorating semiconductor startup funding Budding Semiconductor Entrepreneurs….come attend the GSA Entrepreneurship Conference Thursday July 18July 17th, 2013 by Ed Lee
SKTA Innopartners is participating in the flagship panel at the annual GSA (Global Semiconductor Alliance) Entrepreneurship Conference tomorrow, July 18, 2013, from 3:30 to 8:30 p.m. at the Computer History Museum in Mountain View, CA. Angel Orrantia, founding business development director of SKTA Innopartners, will serve as a panelist on the 4:00 p.m. panel, Fueling Success and Innovation, the first of four panels at the event. According to GSA, this panel “will look at existing and alternative semiconductor funding models that are fueling innovation, spurring investment, and mitigating risk.” Take 5 with Warren Savage and Angel OrrantiaJuly 1st, 2013 by Ed Lee
Warren Savage talks with Angel Orrantia about SKTA Innopartners’ Innovation Center and its seed funding program for startup companies in the following video. Angel also reveals the work the company is doing with the Global Semiconductor Alliance (GSA) and the Capital Lite program. Orrantia will participate in a panel at the up-coming GSA Entrepreneurship Conference scheduled for July 18, 3:30-8:30 p.m. at the Computer Museum in Mountain View.
The Take Five with Warren video series can be found on IPextreme’s IP WATCH channel on YouTube. Lee PR does work for SKTA Innopartners
Kickin’ it up in Austin with Ajoy and WallyJune 28th, 2013 by Ed Lee
For some Friday fun…. For those of you who were unable to attend the big 50th DAC party, or you just missed the intro to Asleep at the Wheel, you might find this little video entertaining. It’s a video of Cowboy Ajoy and Ranger Rhines (aka Ajoy Bose, CEO of Atrenta and Wally Rhines, CEO of Mentor), cutting it up on the Austin City Limits stage to kick off Kickin’ it up in Austin.
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