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Ed Lee
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »

Predictions 2013 – Karen Bartleson on Social Media

January 28th, 2013 by Ed Lee

The next entry in our prediction series comes from Karen Bartleson, esteemed blogger, standards proponent, social media guru and Sr. Director of Community Marketing at Synopsys:

Karen Bartleson

2013 will be the year when people stop saying “engineers don’t use social media.”  The data will show that indeed, they do use social media for both personal and work purposes. Not all engineers use it and some never will, but the way people live and work has changed. Engineers who are savvy about the modern ways that people communicate are seeing the benefits of incorporating social media into their regular activities.

Next week another blogger will prognosticate on EDA in 2013.

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One Response to “Predictions 2013 – Karen Bartleson on Social Media”

  1. Lani says:

    Absolutely! This is the year that “SM” will be taken seriously within corporations and trully called “Social Marketing”! Communication is ever changing, and to ignore that fact will keep some people and companies from progressing and reaching their potential and goals. This year is an exciting one for those of us in Social Media Marketing.

    Lani Wong
    Senior Corporate Marketing Specialist

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