What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Jim Hogan, Paul McLellan ponder the future of design, silicon platforms…and EDA
October 26th, 2009 by Ed Lee
A quick note: Jim Hogan and Paul McLellan (no slouches in knowledge and expertise) will be talking – and talking with the audience – about the future of chip design and silicon platforms from now til 2020.
This event will be held during ICCAD, on Monday, November 2, from 3 -4 pm in the Silicon Valley Room at the Double Tree Hotel, 2050 Gateway Place, San Jose 95110.
From what Liz Massingill and I hear, Jim and Paul will put several topics on the table for discussion:
__which silicon platform will become pre-dominant, ASIC or FPGA
__the role of software signoff in a traditionally-hardware world
__how these changes will affect the semiconductor supply chain (e.g., with EDA, semiconductor equipment)
This is a co-located event at ICCAD so if yo were not planning to attend ICCAD, there’s no need to register for this event.