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Archive for September, 2012

The Mechanics of Creativity

Monday, September 17th, 2012

I was pleased to be invited to participate on the Women in Electronic Design panel at DAC 2012 this past June. The theme: “The Mechanics of Creativity—What does it take to be an idea machine?” Design is an inherently creative process, but how can we be creative on demand? How can we rise above mundane tasks with flashes of brilliance, discover secrets of technical and business creativity and calculated risk taking, and share stories of innovation?

The organizers, moderators and panelists included Karen Bartleson, Director of Community Marketing at Synopsys, Holly Stump, High Tech Marketing, Lillian Kvitko, Director of Data and Resource Management, Microelectronics Group at Oracle, Dee McCrorey, Chief Risk Guru and Innovation Catalyst at Risktaking for Success LLC, and myself.

Creativity is not a topic electronic engineers talk about very often, so I worked through a number of questions beforehand to prepare…


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