November 30, 2009
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You can translate the success stories from Japanese to English. When I worked for the Japanese company we did that that they essentially said we are using the product and look forward to the next release.
We have seen that. It is always a challenge to get people to write things that endorse you. But we just have to do it.
From a development point of view it sounds like putting one foot in front of the other, leveraging what you have already done.
It is not like we have some new algorithm that we are working on that is going to change the world. One of the things we have learned in this whole process is that the fundamental algorithms down in the heart of the synthesis are not really all that important. It is basically resource allocation. There are a number of academic publications on optimization algorithms. They are all heuristic. There is no single algorithm that will give you an optimal result for every design. Academics think that the whole issue is optimization. We found out that your algorithm can be +/- 20% but it is all the other stuff that really counts. Can you handle memories? What kind of interfaces can you handle?
Can you implement a pipeline? It just goes on and on. These things have nothing to do with the fundamental optimization techniques that are at the heart of the synthesis process. So it is really a matter of trying to put one foot in front of the other.
When we delivered the product to our first customer, Sony, and we got through a project, they came back and said these are all the things we had problems with. If you want us to use this for another project, you need to fix these. We started to fix them. After another project, they said here are some more things. After one and a half to two years, they said now that we have a lot of experience, here is the universe of our designs. You guys are useful in this section. If you do this and this, we can do this section. We started working on that. One and half years later they came back and said “You’ve done all that stuff, now we can do all of our designs.” We have been in
that state with them for about two years now. Other companies have other requirements. Sony has a pretty stylized way of doing designs, pretty standard. You get to Toshiba and Canon or some other people, there are other features or requirements. We just have to work on them one by one. These are not the fundamentals of the synthesis process. They are sort of on the periphery but if you can not do those, they can not use your product.
Anything else to add?
No. I enjoyed speaking with you today.
Since this interview Fotre acquired Arithmatica, Ltd., provider of IP and datapath synthesis based in the United Kingdom, to expand its product offerings and accelerate product development.
Terms of the acquisition were not disclosed.
Forte will continue to develop and market Arithmatica's CellMath(tm) products, including direct support for CellMath Designer(tm) (CMD) and support for CellMath Optimizer(tm) (CMO) through its relationship with Imagination Technologies. It will integrate Arithmatica's patented technology and IP into its Cynthesizer(tm) SystemC
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-- Jack Horgan, EDACafe.com Contributing Editor.