August 14, 2006
Letters to the Editor: DAC et al
Please note that contributed articles, blog entries, and comments posted on EDACafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Peggy Aycinena - Contributing Editor


by Peggy Aycinena - Contributing Editor
Posted anew every four weeks or so, the EDA WEEKLY delivers to its readers information concerning the latest happenings in the EDA industry, covering vendors, products, finances and new developments. Frequently, feature articles on selected public or private EDA companies are presented. Brought to you by EDACafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!


It was Synopsys' name on the event, so in my mind the major responsibility lay with them, I guess.


Best,


Anon




Letter No. 16 …


Peggy,


Well done!


Re: #5 reason to be Jaded at DAC: I would have been surprised by your statement before I read some of the DAC coverage by some editors. Is this branch of the press turning into the worship of gossip, scandals, and innuendoes?


I think some publishers think this is what sells.


Anon




Letter No. 17 …


Peggy,


Enjoyed your DAC roundup. I missed the hacks and flacks panel, [but] heard a rumor that one of the folks on stage went off on a PR person in the audience.


Anon




Letter No. 18 …


Dear Anon,


To say the least, it was a memorable and lively 90 minutes.


Best,


Peggy




Letter No. 19 …


Hi Peggy,


[The] newsletter was very entertaining to read. Congratulations!


Hopefully, you made it through DAC all in one piece. It is a pretty hectic time. [My client] was very pleased with the booth traffic it had, so I think San Francisco was a good location for DAC. And there is a good possibility that DAC will be held there on a regular basis.


Thanks again,


Anon




Letter No. 20 …


Hi Peggy,


Thank you for writing such a fun summary of DAC. I have tried to explain to my family what it feels like preparing for DAC, then the experience of it and finally the "DAC hangover." (The feeling, this week, of uneasiness … Is it really all over? Is DAC 2006 really behind us?)


Take care,


Anon




*****************************




Letter re: "


Letter No. 1 …


Dear Peggy,


I read your article today. In your survey of San Francisco must see/do, you have committed a grievous omission. The Buena Vista, for God's sake! How could you have overlooked such a landmark? Anyone visiting San Francisco for the first time has to go and have at least one Irish coffee. Next best thing to the Denali party!


Bill Finch

CAST, Inc.





Letter No. 2 …


Dear Bill,


Yes, of course … The Buena Vista! How could I have forgotten? Inquiring minds want to know if you'll be buying the first round.


Best regards,


Peggy




*****************************




Letters re: "


Letter No. 1 …


Hi Peggy,


Great write up, and what a "full" week you had. I was not aware companies still wined and dined the press … lucky you!


Anon




Letter No. 2 …


Hi Peggy,


Thanks for a great article today. I really appreciated your exposing the ludicrous and insulting nature of John Cooley's reference to EDA employees' "pimping" of their products and solutions. It is about time that someone exposed the true nature of Cooley's rants. Thank you!


Anon




Letter No. 3 …


Hi Anon,


Thanks for your note. I consider John a friend, but that doesn't mean we always agree.


Best,


Peggy




Letter No. 4 …


Peggy,


Your relationship with Cooley, isn't the point. Your relationship with capitalism is. It isn't often enough that you find people who recognize the true nature of capitalism and the fraudulent or misguided attacks on it that are disguised in "colorful" terminology. You beautifully exposed how there is nothing in common between a pimp and an EDA marketeer. I appreciate your nice defense of capitalism and of the honorable nature of my job.


Anon




Letter No. 5 …


Peggy,


Amen [to your comments], and a beautifully written response as well...


Perhaps we should all be taken to task for having the gall to charge for our tools, as well.


Anon




Letter No. 6 …


Peggy,


This was a very much-appreciated comment.


Even though there are a lot of marginal ideas in EDA that someone has tried to build a company around, we shouldn't forget that the people who do it genuinely believe they are creating something useful. It takes a lot of people committed to a lot of ideas to get the innovation that we all want. And sometimes, even the marginal ideas turn out to be useful. They are not just doing it to swindle some customers out of their EDA budgets. Even if some sleazy things happen in the industry, the industry as a whole is a very upright and honorable place.


Anon




Letter No. 7 …


First off, Peggy, I am an unabashed PR person for a number of high technology and biofuels companies. I have been a PR person for many years, and have numerous friends in PR and in the media. I will confess to flacking, but not pimping - your definition is entirely spot on.


I will go further, though. PR and the media, specifically in such a fast-breaking arena as technology, live symbiotic lives. Neither could exist without the other because there is just so much going on, and new products are so important, that having someone who is able to point the way is an essential component. Journalists do not dig and ferret any more, at least not in virgin territory. They need to be brought to the landfill and told where to dig, then stand back and watch the real reporters get the job done. My job is to be the landfill guide.


In a broader context, even outside of the technology beat, journalists have lost that critical ability to dig and ferret in virgin territory. Case in point, just before the Iraq war, the administration built a huge landfill, and no one, except possibly Sy Hersh, dared to start digging. It's the same with Enron, WorldComm and other stories; being alone in the dump and digging for the truth is so passe.


So be it with EDA information. One of my clients makes a really neat server that is enthusiastically endorsed by a number of CAD and EDA designers, but because it is not touted in that arena, it receives little or no attention. Is it the journalist's job to dig after that server? I think not, it's my job to ensure that you and others get to know the product.


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-- Peggy Aycinena, EDACafe.com Contributing Editor.


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