July 24, 2006
Forte Design Systems' Forte
Please note that contributed articles, blog entries, and comments posted on EDACafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Forte Design Systems offers innovative high-level synthesis technology allows design teams creating complex electronic systems from algorithmic designs using ASICs, FPGAs, and SoCs to significantly reduce their overall design and verification time. Forte's Cynthesizer is a behavioral synthesis product that offers designers a complete environment including synthesis, verification, and co-simulation. Cynthesizer has been used on over 100 designs and is in production use in more than 15 of the top systems and semiconductor companies worldwide. In January Forte added support for SystemC TLM synthesis and automated Power Optimization. In the same month
They hired David Sears as President and CEO. I had an opportunity to talk with David as well as with Brett Cline, Forte's VP of Marketing.
Would you provide us with a brief biography?
public. I was also the president and CEO of another company called Integrated Circuit Systems. That was about a $300M company. More recently I have been doing interim ceo positions, a trouble shooter for certain companies. I finally found or I should say Forte found me, a fantastic opportunity so I jumped at it. That's it in a nutshell.
Brett: Mine is not nearly as interesting. I'll start off by saying I don't have a Ph.D.
You don't have an English accent either.
been trained to program. I went to the applications groups and then into technical marketing.
Eventually I spent some time with Simulation Technology that was acquired from Summit Design. I was a marketing director at Summit who merged with Viewlogic and became Innovada. That whole chain happened. Then I made my way to Synopsis to work for John Sanguinetti. Then I got merged with Chronologic Simulation. I have been running marketing here at Forte for the last five years.
In the interest of full disclosure, I am a defrocked physicist. My Ph.D. is in nuclear physics.
Brett: Oh, brother.
David: We could have some great talks. Some people say that we PhDs don't make good businessmen but that's not right.
There are certainly some notable examples of that. You said Forte was a great opportunity. Would you expand on that? What about Forte attracted you?
leader in the area. They have got great investors, great customers. It seems to me to be like a race car that was ready to start going. I thought if I could get in the driver's seat, it could take off. I just felt it was a great opportunity.
What do you see as the major challenges to get this race car off and running at great speed?
integrated. I personally see a need for a flow that's from womb to tomb so to speak. We work very closely with other vendors in this space to ensure we have a seamless interface with other software in the ESL flow. In that way I believe that customers will start to use more and more of this. With world partners it just how quickly it will start to take off to be in the mainstream of design. ESL, being a new methodology, takes time. It's like preaching a new religion. It always takes time to be fully accepted. The challenge we've got is to accelerate that. We are really close at hand.
Raising the description to a higher level is very appealing. But there is still a missionary aspect of convincing people that this is real, that it can deliver on its promise.
Yes! We've got customers using it as rapid as they can. There are others trying it out. It has not been deployed to many of the different design groups. In the industry in general it is still not being fully opened out.
leading adopters of technology. I am willing to deal with little glitches. It just threw me off a minute ago because my router went down. Something happened with my internet service. Some people are just not willing to deal with that. It's kind of the same with leading edge adopters of ESL. The big companies who understand that their viability really depends on making sure that their chips are cost effective to design are investing ahead of the curve so that they have a fully fleshed out methodology when the time comes for the rubber to meet to road and when ESL becomes fully tractable.
You can find the full EDACafe event calendar here.
To read more news, click here.
-- Jack Horgan, EDACafe.com Contributing Editor.
Be the first to review this article